Abstract:МЕНЕДЖМЕНТ І МАРКЕТИНГ БІЗНЕСІНФОРМ № 7 '2020 www.business-inform.net nuvannia ta pobudova kart [Strategic Activity of Enterprises: Technologies of Planning and Construction of Maps]. Lviv: Miski informatsiini systemy, 2011. Oherchuk, Yu. V., and Peredalo, Kh. S. "Marketynhovi stratehii ta yikh vzaiemozv'iazok z orhanizatsiinymy strukturamy pidpryiemstv" [Marketing Strategies and Their Relationship with Organizational Structures of Enterprises]. Visnyk Natsionalnoho universytetu «Lvivska politekhnika». 2006. h… Show more
“…In the era of rapid development of BDT, the current strategic management of enterprises has changed from the traditional model to the current network big data processing model [1,2]. Enterprises have accumulated and saved a large amount of initial data, and adopted some related big data processing technologies to improve the level of corporate strategic management, thus applying BDT in corporate strategic management [3]. Secondly, BDT is a high-end technology based on massive data, which stores the stored data on the Internet.…”
With the rapid development of our country's economy, our country's major enterprises have also paid more and more attention to strategic management. Especially in the context of the current important support for the widespread application of BDT(big data technology), the data revolution has quietly begun, which not only helps to optimize the enterprise management environment to a large extent, but also further improves the management efficiency of the enterprise. This article expounds the related concepts of BDT, analyzes the shortcomings of BDT in the current strategic management of enterprises in our country, and finally puts forward an effective way to apply BDT to enterprise strategic management through related research. By using BDT, companies can improve the accuracy of strategy formulation, better improve their own management efficiency, and reduce the workload of employees. However, for some small and medium-sized enterprises, due to the lack of big data technical talents, it is difficult to give full play to this technological advantage, which affects the improvement of their own market competitiveness. Therefore, it is necessary to study the application of BDT in corporate strategic management, take effective measures to solve the current problems in corporate strategic management, improve the level of corporate strategic management, and make improvements for the sustainable development of the company. Based on the above analysis, we can know that making full use of big datarelated technologies in corporate strategic management can effectively optimize the internal strategic management environment and efficiency of the enterprise.
“…In the era of rapid development of BDT, the current strategic management of enterprises has changed from the traditional model to the current network big data processing model [1,2]. Enterprises have accumulated and saved a large amount of initial data, and adopted some related big data processing technologies to improve the level of corporate strategic management, thus applying BDT in corporate strategic management [3]. Secondly, BDT is a high-end technology based on massive data, which stores the stored data on the Internet.…”
With the rapid development of our country's economy, our country's major enterprises have also paid more and more attention to strategic management. Especially in the context of the current important support for the widespread application of BDT(big data technology), the data revolution has quietly begun, which not only helps to optimize the enterprise management environment to a large extent, but also further improves the management efficiency of the enterprise. This article expounds the related concepts of BDT, analyzes the shortcomings of BDT in the current strategic management of enterprises in our country, and finally puts forward an effective way to apply BDT to enterprise strategic management through related research. By using BDT, companies can improve the accuracy of strategy formulation, better improve their own management efficiency, and reduce the workload of employees. However, for some small and medium-sized enterprises, due to the lack of big data technical talents, it is difficult to give full play to this technological advantage, which affects the improvement of their own market competitiveness. Therefore, it is necessary to study the application of BDT in corporate strategic management, take effective measures to solve the current problems in corporate strategic management, improve the level of corporate strategic management, and make improvements for the sustainable development of the company. Based on the above analysis, we can know that making full use of big datarelated technologies in corporate strategic management can effectively optimize the internal strategic management environment and efficiency of the enterprise.
Складність логістичних завдань у торгівлі актуалізує проблематику пошуку нових менеджерських рішень та інструментів. Метою дослідження є визначення ймовірних напрямів інноваційних змін у логістичних стратегіях підприємств торгівлі та розвиток підходів до їх вибору. Використано загальнонаукові та спеціальні методи дослідження. Встановлено, що інноваційні зміни у логістичній стратегії підприємств торгівлі за умови орієнтації на сталий розвиток мають ураховувати кліматичні і ринкові зміни, цифровізацію та життєвий цикл підприємства і його товарної пропозиції. Розроблено моделі для вибору логістичних стратегій, використання яких дозволяє більш науково обґрунтовано приймати менеджерські рішення. З практичної точки зору це сприяє зміцненню конкурентних позицій та сталому розвитку підприємств торгівлі.
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