The logics of digital advocacy: Between acts of political influence and presence

Johansson, Håkan; Scaramuzzino, Gabriella

doi:10.1177/1461444818822488

Cited by 35 publications

(33 citation statements)

References 42 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…As we know, the development of technology through social media platforms has significantly changed the way people express their aspirations to achieve their rights as a form of freedom of expression. In addition, the development of information and communication technologies has created a wealth of new opportunities by offering connected and open access for users to share and gain information (Johansson & Scaramuzzino, 2019). The social media platform, Twitter, has increased its role in political discourse as social media has become more popular in many nations.…”

Section: Introductionmentioning

confidence: 99%

The Application of Social Movement as a Form of Digital Advocacy: Case of #TolakRUUPermusikan

Alifiarry

Kusumasari

2021

JGCS

View full text Add to dashboard Cite

Most of the research on social movement and digital advocacy through hashtags is concentrated on the identifications of social media usage. There is limited research concerning the comprehensive understanding and analysis on how it can develop and interact with social networks. This research aims to further identify the process of the successful social movement that has been mobilized by Indonesian’s musicians and public by using a hashtag as a form of advocacy in thwarting the Music Draft Bill and in understanding the role of the actors and public engagement behind this social movement. We have analyzed #TolakRUUPermusikan as a social movement that formed into digital advocacy by referring to the literature review that was conducted by the previous studies. This research will map out the actors and public engagement behind the movement. In each criterion, the result has been aligned with the conceptual framework in application of #TolakRUUPermusikan as a social movement, the use of online petition as a digital advocacy tool, and the network structure of #TolakRUUPermusikan to find the actors and understanding the engagements of the public. The implication of this study is to show the success of a social movement to assess policy making and policy failure. Sebagian besar penelitian tentang gerakan sosial dan advokasi digital melalui tagar terkonsentrasi pada identifikasi penggunaan media sosial. Penelitian kecil mempertimbangkan pemahaman dan analisis yang komprehensif tentang bagaimana hal itu dapat berkembang dan berinteraksi dengan jaringan sosial. Penelitian ini bertujuan untuk lebih mengidentifikasi proses keberhasilan Gerakan sosial yang telah dimobilisasi oleh musisi dan masyarakat Indonesia, dengan menggunakan tagar sebagai bentuk advokasi dalam menggagalkan RUU Permusikan dan memahami peran para actor dan keterlibatan publik di balik gerakan sosial ini. Kami telah menganalisis #TolakRUUPermusikan sebagai gerakan sosial yang terbentuk menjadi advokasi digital dengan mengacu pada tinjauan literatur yang telah dilakukan oleh penelitian sebelumnya. Penelitian ini akan memetakan aktor dan keterlibatan publik di balik gerakan tersebut. Pada setiap kriteria, hasilnya telah diselaraskan dengan kerangka konseptual dalam penerapan #TolakRUUPermusikan sebagai gerakan sosial, penggunaan petisi online sebagai alat advokasi digital, serta struktur jaringan #TolakRUUPermusikan untuk menemukan para pelaku dan memahami keterlibatan para pelaku. masyarakat. Implikasi dari penelitian ini adalah untuk menunjukkan keberhasilan suatu gerakan sosial dalam menilai pembuatan kebijakan dan kegagalan kebijakan.

show abstract

Section: Introductionmentioning

confidence: 99%

The Application of Social Movement as a Form of Digital Advocacy: Case of #TolakRUUPermusikan

Alifiarry

Kusumasari

2021

JGCS

View full text Add to dashboard Cite

show abstract

“…While most actors mobilizing on social media (cf. Johansson and Scaramuzzino, 2019;Guo and Saxton, 2020;Webster, 2014;Webster and Ksiazek, 2012) often find it challenging to get their message across, our three cases attracted a wide audience as they started to mobilize against online hate speech and racist expressions.…”

Section: Mobilization Towards Digital Resource Abundancementioning

confidence: 92%

“…They were aware that keeping digital resource abundance required a constant feed of new posts in order to keep involvement high (e.g. Johansson and Scaramuzzino, 2019). What was typical of this type of online mobilization was then not only digital resource abundance, but also digital resource fluidity.…”

Section: Constantly Postingmentioning

confidence: 99%

The Phoenix syndrome: Netroots organizations strategies to gain and maintain digital resource abundance

Johansson

Scaramuzzino

2021

New Media & Society

Self Cite

View full text Add to dashboard Cite

The development of social media challenges the established conceptualizations of resources in social movements. While previous theories largely illustrated social movements as constantly searching for new and more resources, the development of social media has allowed some actors to gather and mobilize extensive resources rapidly, calling for an analysis of resource abundance. The aim of this article is to analyse how netroots organizations strategically act upon digital resource abundance and particularly focuses on how resources are mobilized and managed and how netroots organizations create organizational structures on social media. Three Swedish netroots organizations are used as empirical cases. This article shows that digital resource abundance is rewarding but also resource demanding as netroots organizations has to act like a Phoenix, the Greek mythological bird, as they constantly need to ‘reinvent’ themselves by being present and active on social media in order to maintain their digital resource abundance.

show abstract

“…Information and communications technologies (ICTs) have dramatically changed the landscape of citizen commitment by promoting new products and issues. Through ICTs, users receive linked, open access to knowledge, which offers a wealth of new possibilities (Johansson & Scaramuzzino, 2019). ICT platform development for political marketing has received attention from many groups, both academics and practitioners (Goldkind & McNutt, 2019).…”

Section: The Digital Campaignmentioning

confidence: 99%

“…For instance, World Wildlife Funds, as the leading NGO in wildlife conservation, uses digital media platforms to advocate endangered animal habitats to support their programs through crowdfunding (Zheng & Liu, 2017). In addition, digital campaigns are often used as a forum for political information and political discussion and how groups gain political influence through social media as the study was conducted by Johansson & Scaramuzzino (2019) in the analysis of worker's right in Sweden.…”

Section: The Digital Campaignmentioning

confidence: 99%

Analyzing Political Marketing in Indonesia: A Palm Oil Digital Campaign Case Study

Khairiza

Kusumasari

2020

View full text Add to dashboard Cite

Social media in political marketing is an emerging area of research. This study explains how social networks are constructed in a digital campaign, identifying key actors, and messages involved in modern political marketing. A hotly contested palm oil campaign in Indonesia serves as a case study to analyze and visualize the messaging content found in digital campaigns. Social Network Analysis (SNA) was used to map the social network sites in Twitter and to track social interaction patterns in the #SawitBaik campaign. The results confirmed that state institutions, non-governmental institutions, news media, and individuals were key actors in the digital campaign. The actors’ roles varied from providing information and supporting palm oil activities to criticizing palm oil activities and promoting campaign events. Most tweets were critical of the government, serving as brand advocacy. The #SawitBaik campaign is also an example of political marketing used by a government in order to influence its citizens. In this case, the goal was to shape and win public support by legitimizing palm oil activities in Indonesia.

show abstract

The logics of digital advocacy: Between acts of political influence and presence

Cited by 35 publications

References 42 publications

The Application of Social Movement as a Form of Digital Advocacy: Case of #TolakRUUPermusikan

The Application of Social Movement as a Form of Digital Advocacy: Case of #TolakRUUPermusikan

The Phoenix syndrome: Netroots organizations strategies to gain and maintain digital resource abundance

Analyzing Political Marketing in Indonesia: A Palm Oil Digital Campaign Case Study

Contact Info

Product

Resources

About