Abstract:The door to globalization for an Indonesian product is believed possible only when fulfilling some characteristics of other nation�s culture. To ensure the global popularity of a product, therefore, there is a need of mixing the local with a global culture. The cultural hybridity strategy of mixing local-global scenes is evident in the invention of a TOEFL-like game software, which based itself on a mobile application for its platform. With the platform, the game becomes easily downloadable through Google Play… Show more
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