The local and the global: an exploration into the Finnish and English Websites of a Finnish company

The global horizons of professional communication: critical theoretical approaches to the discipline's emerging cultural issues

“…In many cases, globalization is cast in somewhat narrow economic or cultural terms (e.g., Miles 1997;T. Weiss 1997;Yli-Jokipii 2001;Ulijn, Lincke, and Karakaya 2001;DeVoss, Jasken, Hayden 2002;St. Amant 2005b;Dauterman 2005;Kuiper 2007).…”

“…The Internet, a vehicle of globalization and an amorphous and complex medium that tends to shape geographically dispersed and culturally diverse audiences, provides a medium for exploring the usefulness of the new conceptual frameworks that I've proposed.BackgroundAs the Internet develops into a truly world-wide web, audience expectations about the amount, presentation, and type of online content are now often widely divergent, and criteria governing the credibility and usability of content similarly vary(Zahedi, Van Pelt, and Song 2001;St. Amant 2002a; St. Amant 2005b;Yli-Jokipii 2001). Technical communicators and web designers attempt to reach the Internet's increasingly diverse audiences by developing sophisticated internationalization or globalization strategies.…”