Please cite this article as: Jamie Brassett, John O'Reilly, Styling the future.A philosophical approach to design and scenarios, Futures http://dx.
HighlightsRecent discourses championing the strategic value of design, including Design Thinking, regard Style and Styling as an immature concern. We refute this.At its most productive, styling helps us create affective means of innovating future strategies and scenarios.An affective style is not imposed upon inert matter, but emerges from matter in unpredictable ways.An affective style explodes narratives, stories, plots and other meaning-making devices to champion uncertainty and experimentation.Most importantly, an affective style positions all of us who are implicated in an emergent creativity to reconsider our relation to the future. Abstract Since the end of the 1980s -the Decade of Style (Mort, 1996) -the value of style in design has fallen. Recent times (Whicher et al., 2015) see a focus on style as a sign of design's immaturity, while a more mature design should be attending to process, strategy and policy creation. Design Thinking has been enjoying its success in the same spirit, where it is championed (Brown