2020
DOI: 10.37708/el.swu.v2i2.2
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The Lessons Learned From Thomas Cook Failure. Is It Brexit?

Abstract: The aim of this research paper is to discuss market failure of Thomas Cook and analyse the reasons behind the market failure of Thomas Cook Group and how outdated technology, having high debts, and did Brexit lead to its collapse. Further on analysis of the reasons for failure supported by literature review across different economic schools has been elaborated. The paper provides clarification to the characteristics of the airlines and their entry barriers taking into consideration the tour operator. Further, … Show more

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Cited by 3 publications
(1 citation statement)
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“…Whereas Nokia's market failure case -can be taken -as a great lesson to any company competing in this industry, moreover Nokia's failure was actually followed by many new entrants that seized this opportunity (Sharma S., 2015). Recently, Salman D. & Seiam, D. (2020) emphasis on how firms can avoid failure via future planning and avoid high leverage finance.…”
Section: Introductionmentioning
confidence: 99%
“…Whereas Nokia's market failure case -can be taken -as a great lesson to any company competing in this industry, moreover Nokia's failure was actually followed by many new entrants that seized this opportunity (Sharma S., 2015). Recently, Salman D. & Seiam, D. (2020) emphasis on how firms can avoid failure via future planning and avoid high leverage finance.…”
Section: Introductionmentioning
confidence: 99%