“…Leaders that operate as ecocentric exemplars inspire their followers to live more sustainably by promoting self‐directed moral ideals, raising awareness, influencing others, and forging relationships and incentives. In Smith's (Smith, 2020) words, executives with an ecocentric mentality model behaviors support long‐term initiatives, such as reduced resource use, energy savings, waste avoidance, recycling, and water conservation are all supported by leaders with an ecocentric perspective (Araujo et al, 2021; Biswas et al, 2021; Bolderdijk et al, 2018; Das et al, 2019; Wesselink et al, 2017). The environmental norms of EL, as well as the leadership and pro‐environmental behaviors they exhibit, play a critical role in stimulating the VEB of employees (Uddin et al, 2021).…”