The Law and Justice Leader and Prime Minister’s Affinity Towards the Alternative Media on Facebook in Poland

Abstract

A clear differentiation between media sources and electorates within the legacy media ecosystem may help to explain the limited importance of the alternative media (focused on fake news and hoaxes) as relevant information sources. In a political and analytical discourse, the alternative media can be seen as an “alternative” to the dominant liberal media and discourse. Within this context, Prime Minister Mateusz Morawiecki and Deputy Prime Minister Jarosław Kaczyński were active in “liking” other profiles on their FB pages. Morawiecki liked some media, mostly TV and radio channels from his constituency region. His focus was more on the national identity and national interests in an economic sense. However, he also liked a press magazine that is a borderline case between ideologically heavily biased and disinformation scene in Poland.