“…The relatively pristine nature of the Antarctic environment has long been a principal resource for science and society (Berkman 2002, p. 184). Its wilderness and aesthetic values have also been used as powerful attractions for tourists (Chapter 12; Liggett 2011), which tourists themselves may or may not buy into (see Maher 2010), and in global commercial advertisement (Glasberg 1998). Antarctica, with its transcendent majesty and beauty, is sometimes considered as a mythic, timeless landscape, set apart from the ordinariness of life, and a place where humans can rise above national and personal ambitions and pursue the highest human aspirations (Chapters 10, 11, e.g.…”