The Language of Tatar Adverting: Influence of Cultural Values

Abstract

The paper analyzes the influence of Tatar cultural values on modern Tatar advertising. Cultural and national values are regarded as one of the effective ways of promoting goods and services. Tatar advertising is distinguished by national values that are inherent in native speakers and cultures, advertising takes into account the peculiarities of the mentality of the audience, moral norms and beliefs of the Tatar nation. Advertisements in the Tatar language often include elements of the socalled "national identity" in the advertising texts, which is expressed in the appeal to geographical indications, heroes of Tatar tales and poems, national holidays and cuisine, religious ceremonies, Tatar folk music as a background for radio advertising and promotion of Tatar performers through posters.