The Language of Popular Culture: Daytime Television as a Transmitter of Values

Hardaway, Francine

doi:10.2307/376320

College English

1979

DOI: 10.2307/376320

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The Language of Popular Culture: Daytime Television as a Transmitter of Values

Francine Hardaway¹

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2007

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“…Since the creation of the Centre for Cultural Studies at the University of Birmingham (1964), with the aim of making headway in the field of theoretical reflection and empirical research focusing on the influence of mass media messages on specific communities, great importance has been placed on the decoding of television discourses within the field of education. In our opinion, there are sufficient arguments to support the idea expressed by other authors that schools as an institution are wrong to consider television as a competitor (Hardaway 1979;Palmer and Dorr 1980;Raffa 1985).…”

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The Teaching and Learning of Values Through Television

Samaniego

Pascual

2007

Int Rev Educ

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This study is based on the hypothesis that television contents themselves constitute a source of learning through television narratives. In specific terms, we defend the idea that it is possible to teach and learn values through said narratives. Some of the research dealing with the relationship between television and values is categorized from a three-fold standpoint: the contents themselves, the medium itself and the language. As a result of this review, we maintain that reiterated attacks on television, blaming it for the majority of problems suffered by young people today, are not supported by the studies carried out by psychologists over recent decades. We believe that viewers incorporate the information provided by television from different contexts and that the enculturation is not unidirectional. There is an interrelation between development contexts and messages. We are specifically interested in analyzing the implicit and explicit values underlying television contents. Thus, based on the model developed by Schwartz and Bilsky, we have compiled a questionnaire (Val-TV 0.1) with the aim of classifying values and interpreting the behaviours visualized in television texts, and relating them to adolescents' own values. Zusammenfassung -WERTEVERMITTLUNG DURCHS FERNSEHEN -DieseUntersuchung basiert auf der Hypothese, dass die Inhalte von TV-Sendungen durch die Fernseherza¨hlungen selbst eine Lernquelle darstellen. Insbesondere wird die Meinung vertreten, dass es mo¨glich ist, durch solche Erza¨hlungen Werte zu lehren und zu lernen. Die Herangehensweise dieser Untersuchung des Verha¨ltnisses zwischen Fernsehen und Werten basiert auf den drei Kategorien Inhalt, Medium und Sprache. Im Ergebnis stellen die Autoren fest, dass der immer wieder aggressiv vorgebrachte Vorwurf, das Fernsehen sei an den meisten Problemen heutiger Jugendlicher Schuld, nicht gestu¨tzt werden kann, wenn man die in den letzten Jahrzehnten von Psychologen vorgenommenen Untersuchungen beru¨cksichtigt. Sie glauben, dass die Zuschauer die vom Fernsehen bereitgestellten Informationen aus verschiedenen Kontexten heraus aufnehmen und dass der Inkulturationsprozess nicht nur eindimensional verla¨uft. Es gibt eine Beziehung zwischen Entwicklungskontext und Botschaft. Ein besonderer Schwerpunkt des Beitrags liegt in der Analyse der den Fernsehinhalten explizit und implizit zugrundeliegenden Werten. Die Autoren haben einen Fragebogen mit der Zielsetzung zusammengestellt, Werte zu klassifizieren und die in Fersehtexten visualisierten Verhaltensweisen zu interpretieren, um sie dann mit den eigenen Werten der Jugendlichen in Beziehung zu setzen.Re´sume´-L'ENSEIGNEMENT ET L'APPRENTISSAGE DES VALEURS TRANSMISES PAR LA TÉ LÉ VISION -Cette e´tude part de l'hypothe`se que les contenus de la te´le´vision constituent eux-meˆmes une source d'apprentissage a`travers des re´cits te´le´vise´s. Elle de´fend spe´cifiquement l'ide´e qu'il est possible d'enseigner et d'apprendre des valeurs a`travers ces re´cits. Une partie de la recherche traitant du rapport entre la t...

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confidence: 60%

The Teaching and Learning of Values Through Television

Samaniego

Pascual

2007

Int Rev Educ

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The Language of Popular Culture: Daytime Television as a Transmitter of Values

Cited by 1 publication

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The Teaching and Learning of Values Through Television

The Teaching and Learning of Values Through Television

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