“…Some researchers, for example Wierzbicka (1991), maintain that since each culture has its own unique norms, it is difficult to deter-mine universal characteristics of politeness. Since the BlumKulka et al (1989) study, there have been investigations of apologies as performed in non-Western languages, for example Sudanese Arabic (Nureddeen, 2008); Farsi (Afghari, 2007); Ciluba (Mulamba, 2009), Setswana (Kasanga & LwangaLumu, 2007); Bahasa Indonesia (Wouk, 2005); Thai (Intachakra, 2004); Mandarin (Zhang, 2001); Japanese (Sugimoto, 1997); and Korean (Kim, 2008;Park, Lee & Song, 2005;Yang, 2002).…”