The Language Features of Male and Female Beauty Influencers in Youtube Videos

Abstract

<jats:p>Nowadays, the beauty community has a rapid growth of beauty influencers from both genders. The language style that is used on each gender has its own features and characteristics that can be explored from video sharing platform, YouTube. The aim of this study is to find the language features and distinctive characteristics of the male and female beauty influencers and the differences of comments from their audience. The writer applies qualitative research method by using text analysis of the video script. The data shows that male and female beauty influencers have shown differences in their features and characteristic of language. Men beauty influencers tend to be more straightforward and directive. They also use a more plain and simple words. On the other hand, the women beauty influencers are more polite and intimate in using language. This study is hoped to be the foundation for further research in the same topic of language feature in gendered community within limited topic especially in this modern era.</jats:p>

Gender and the Use of English Language Among Form 3 Secondary School Students in Malaysia

“…In contrast, male students' use of the super polite form is reserved mostly for when they are speaking with their teacher. These findings seem to contradict those from various scholars (Ebadi & Seidi, 2015;Kakolaki & Shahrokhi, 2016;Karjo & Wijaya, 2020;Mulac et al, 2001) who claimed that men tend to use direct speech. However, it does align with Chouchane (2016); Karakowsky et al (2004) since it has been found that male and female students tend to interrupt at an almost similar frequency.…”

“…Chouchane (2016) stated that some empty adjectives were used equally by the two genders while others were employed by women more than men. On the other hand, Karjo and Wijaya (2020) in their research related to male and female beauty influencers' speech, it was found that males used a higher number of adjectives as compared to females but the adjectives used by the male influencers were judgemental adjectives and not empty adjectives that were used by their female counterparts.…”

“…However, it is worth noting that men tend to interrupt women more than they interrupt other men (Chouchane, 2016;Ghilzai, 2018) and men are more successful at taking over the conversation following their interruption (Zouch, 2016). When it comes to direct and indirect language, research has shown that men are more direct in their speech as compared to women (Ebadi & Seidi, 2015;Kakolaki & Shahrokhi, 2016;Karjo & Wijaya, 2020;Mulac et al, 2001) The final aspect to be discussed is the avoidance of swear words that is said to be a feature of women's speech in Lakoff's theory. Many studies have shown that men use swear words more than women do (Karjo & Wijaya, 2020;Love, 2021;Monk-Turner & Sylvertooth, 2008;Newman et al, 2008;Shu'e & Yiting, 2019).…”

“…When it comes to direct and indirect language, research has shown that men are more direct in their speech as compared to women (Ebadi & Seidi, 2015;Kakolaki & Shahrokhi, 2016;Karjo & Wijaya, 2020;Mulac et al, 2001) The final aspect to be discussed is the avoidance of swear words that is said to be a feature of women's speech in Lakoff's theory. Many studies have shown that men use swear words more than women do (Karjo & Wijaya, 2020;Love, 2021;Monk-Turner & Sylvertooth, 2008;Newman et al, 2008;Shu'e & Yiting, 2019). Furthermore, a study conducted by Knirnschild (2019) involving 400 respondents to a survey and 10 respondents to an interview have found that the usage of swear words by women is regarded as more offensive as compared to when a man uses the same words.…”

Men and Women Language Features on Joe Biden’s and Kamala Harris’s Speeches

“…Similarly, the application of speech which is directly seen in the original activity of videos on the internet, that the behaviour of the speaker could be different depending on the situation that was going on at that time. In this study, it was found that the language features used by both genders could have distinctive characteristics, both by male and female beauty influencers and this language feature can be clearly distinguished from the characteristics of comments from their audience (Karjo & Wijaya, 2020). Language features in men can vary widely according to situations and interests for the purposes and intentions of the speaker.…”