The Kuzbass region strategic branding digitalization

According to global forecasts, emerging-market countries have a more rapidly developing consumption rate than developed economies. Their global consumption share will continue to grow in the nearest future. Large industrial enterprises have the best competitive position to focus their products and services emerging-market countries because they have strong brands as well as high-quality customer service, hi-tech innovations and infrastructure. Such emerging-market countries as China, India, and Brazil provide strategic opportunities for long-term development. Successful expansion into the emerging-market countries profit margins, asset turnover, and geographic diversification in the long run. The research objective was to study the strategy development of light industry and fashion businesses in emerging-market countries. The paper introduces an in-depth OTSW-analysis of strategic opportunities and trends. The author emphasizes the role of fashion strategizing as an effective tool that makes it possible to take into account industrial characteristics. The research results can help to strategize the national brand “Made in Kuzbass” in emerging-market countries, thus contributing to the global image of Kuzbass.

Strategizing of Light Industry and Fashion Businesses in the Emerging-market countries

Khvorostyanaya

2021

Kuzbass Economy: Regional Digital Platforms as a Modernization Strategy

Astapov

2021

A digital transformation strategy enables companies to build competitive advantages by improving interaction with their consumers and suppliers, and entering new markets. However, the creation of own trading platform by regional companies is not always economically effective. In this regard, it is important to establish digital platforms at the regional level with support from the region, in which several companies would participate. Such platforms will be able to compete more successfully not only with corporate platforms of large companies, but also with such platforms as Amazon and AliExpress. The strategic initiative for the development of regional digital platforms is primarily aimed at innovative companies, which promote their products to end users (BtC). However, regional platforms can serve different markets and different industries, including promotion of industrial products (BtB) produced in the regional industrial clusters of Kuzbass, as well as in other areas, for example, for monitoring indicators of environment pollution. The article discusses in detail the regional investment and financial platform, which is could be developed on the basis of the Kuzbass Investment Portal. Another promising digital platform is a digital system that allows to coordinate strategies at various levels – from federal, regional and industry, to local and private companies. A serious challenge in implementing strategic initiatives to establish regional platforms is the growing competition from foreign platforms. The author proposes to reduce the risks by introducing target restrictions on the operations of foreign platforms, as well as introducing a balanced level of data provision by platform participants.

Kuzbass Trade and Transport Hub: Strategic Relevance for Sectoral and Regional Development

Сасаев

2021

The socio-economic development of regions and states depends on the combination of existing strategic factors, as well as on their competent implementation. Recent decades saw rapid dynamics and changes in the functioning conditions of economic systems: new trends have lead to new challenges and shocks at the global, national, regional, industry, and corporate levels. The deteriorating economic situation and the increasing pressure on the material and technological resources create additional restrictions and obstacles to sectoral and regional development in Russia. The disproportionate distribution of resources makes regions look for asymmetric and radically new strategic solutions, thus consolidating all available resources for a qualitative economic breakthrough. The Strategy of the Socio-Economic Development of the Kemerovo Region (Kuzbass) for the period up to 2035 was approved by the regional government. It establishes the fundamental transformation of Kuzbass into a large Siberian trade center and hub as a strategic priority for all directions, including industrial and regional development. The scale of the priority necessitates additional study of certain aspects of this strategic direction. The research objective was to determine the strategic relevance of the Kuzbass trade and transport hub in the strategizing of regional and sectoral development. The author assessed the interests in this strategic priority and their systematization by appropriate groups, defined the conceptual structure of the Kuzbass trade and transport hub, highlighted the relationship with the strategic contours of the Strategy of Socio-Economic Development, explained the role of the future hub for sectoral and regional strategizing, and indicated its social and economic efficiency.