The Korean Wave as the Globalization of South Korean Culture

Abstract

The purpose of this study is to trace the growing attractiveness of the Korean Wave to understand the domestic culture of Korea that is becoming a global trend. The study is focused on the factors facilitating the formation of the phenomenon and proves that this trend has become one of the country's main export commodities and a “soft power”, as the promotion of Korean culture is a matter of national importance and pride for Seoul. The Republic of Korea has been absorbing the elements of Western culture and transforming them into a new phenomenon, representing a kind of coexistence and crossbreeding of the Western lifestyle and the traditional Eastern values. The context for the study is the cultural homogenization of the West and the East. Is it a blessing or an evil? What are its challenges and achievements, advantages, and disadvantages? What are the reasons for South Korean cultural expansion? The method utilized in the rerearch is narrative analysis to provide an overview of Korean pop culture that has been able to connect Western and Asian values into something unique.

Cultural Diplomacy through Hallyu: Managing Bilateral Relations between South Korea and Indonesia

“…Indonesian teenagers also become more consumptive and appear extravagant, especially when purchasing equipment, concert tickets, or original albums from their South Korean idols. The tendency to support foreign products over domestic ones can create economic and financial imbalances among the population (Glodev et al, 2023). Additionally, there are even TV channels in Indonesia with special programs for South Korean culture enthusiasts, indicating the high interest and popularity of Korean culture among the public.…”

“…One notable positive impact is the emergence of local boy bands and girl bands. Their presence is considered to bring a fresh perspective to the Indonesian music industry, providing variety and alternatives that refresh the public's musical taste (Glodev et al, 2023). This also opens opportunities for local talents to explore their abilities in music and dance.…”

“…Meanwhile, the citizen and activism track is also an integral part of cultural diplomacy. The role of the general public, especially K-pop fans and enthusiasts of Korean culture, in promoting Hallyu and gauging the acceptance of this culture at the societal level is significant (Mulyaman, 2020;Glodev et al, 2023;Schlonsky & Damayanti, 2022). Cultural activism can also play a critical role in advocating for cultural diversity and preserving local identity.…”

“…The presence of many Korean companies investing in several countries, including Indonesia, creates a demand for experts with knowledge and skills to interact and do business with Koreans. The Indonesian public's interest in the Hallyu phenomenon seems to serve as a stepping stone for South Korea to develop cross-sectoral cooperation with Indonesia, creating new opportunities in the bilateral relations between the two countries (Salsabila & Rahmadhani, 2023;Glodev et al, 2023).…”