The Key Success Factors of Fraser & Neave (F&N)

Abstract

This study aims to examine the key factors that drive the success of Fraser & Neave (F&N). The data collection was by referring to the company's official website and other related websites. Identified key success factors are innovation, consumer's health and safety, creating value for society, talent management, and sustainable sourcing. These empirical findings provide new insights for the management of F&N about the antecedents of governing talent development. This study also provides a breakdown of F&N's strategic pillars and factors affecting those strategies, which can be utilized by management for future decision making to achieve their goals.

Optimizing Marketing Strategies for Enhanced Sales Performance in the Travel and Tourism Sector

“…It communicates MYDIN's commitment to providing a wide range of halal products at competitive prices, reinforcing the company's market positioning. Similarly, with the F&N slogan of "Pure Enjoyment, Pure Goodness," the brand is committed to fulfilling consumers' health and wellness needs while offering enjoyment and excitement (Yee et al, 2020). It shows the significance of effective sloganization in conveying the brand's dedication to consumer well-being and enjoyment, aligning with the broader conceptualization of sloganization discussed in the literature.…”