The key role of market orientation in innovation ambidexterity in agribusiness firms
Beatriz Corchuelo Martínez-Azúa,
Álvaro Dias,
Celia Sama-Berrocal
Abstract:The objective of this study is to examine the relationships between market orientation, organizational culture, proactive management, organizational climate, and organizational structure on the innovative orientation (exploitative and exploratory innovation). Little research has been conducted to examine the relationship between these organizational dimensions and innovation orientation. This study offers this and provides a particular type of companies (agribusiness) and context (Extremadura, Spain). Quantita… Show more
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