The Just Price: Three Insights from the Salamanca School

Elegido, Juan Manuel

doi:10.1007/s10551-008-0024-6

Cited by 47 publications

(20 citation statements)

References 18 publications

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“…From either perspective, the endorsement of algorithmic pricing may thus be much more cautious than from the aforementioned schools. On a broader level, future research may need to reconnect to debates on justice and fairness in pricing (Elegido 2009;Monsalve 2014). If a fair price of a good or service is one equal to its value (Elegido 2015), how can such value equivalence be discerned in the age of algorithmic pricing?…”

Section: Conclusion Pathways For Future Researchmentioning

confidence: 99%

Mapping the Ethicality of Algorithmic Pricing: A Review of Dynamic and Personalized Pricing

et al. 2019

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Firms increasingly deploy algorithmic pricing approaches to determine what to charge for their goods and services. Algorithmic pricing can discriminate prices both dynamically over time and personally depending on individual consumer information. Although legal, the ethicality of such approaches needs to be examined as often they trigger moral concerns and sometimes outrage. In this research paper, we provide an overview and discussion of the ethical challenges germane to algorithmic pricing. As a basis for our discussion, we perform a systematic interpretative review of 315 related articles on dynamic and personalized pricing as well as pricing algorithms in general. We then use this review to define the term algorithmic pricing and map its key elements at the micro-, meso-, and macro levels from a business and marketing ethics perspective. Thus, we can identify morally ambivalent topics that call for deeper exploration by future research.

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Section: Conclusion Pathways For Future Researchmentioning

confidence: 99%

Mapping the Ethicality of Algorithmic Pricing: A Review of Dynamic and Personalized Pricing

et al. 2019

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“…• When making pricing decisions, such a firm will not just try to get as much as it possibly can, taking advantage of every opportunity to do so, but will endeavour to get a price commensurate with the value it provides to the customer (though not necessarily the lowest possible price, or even a price that is affordable to all or most customers) (Elegido, 2009 andSirgy, 1996:250-251). …”

Section: The Mutuality Principlementioning

confidence: 99%

Mutuality: A root principle for marketing ethics

Elegido

2016

AJOBE

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This paper seeks to identify a mid-level unifying ethical principle that may help clarify and articulate the responsibilities of business firms in the field of marketing ethics. The paper examines critically the main principles which have been proposed to date in the literature -namely consumer sovereignty, preserving the conditions of an acceptable exchange, paternalism, and the perfect competition idealand concludes that all of them are vulnerable to damaging criticisms.The paper articulates and defends the mutuality principle as the most plausible candidate for the role of master principle in the relations between a firm and its customers. This principle requires that sellers look for reciprocity in their relations with their customers, seeking to provide to their customers something that helps them improve in some way their wellbeing and is commensurate with what they (the sellers) receive in return.

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“…This criterion helps distinguish between “normal” conditions and temporary fluctuations, for example, price spikes in short periods of undersupply. Scholars typically acknowledge that this criterion is not very precise, but argue that it helps to diagnose massive deviations (see, e.g., Wertheimer 1996; Elegido 2009, 2015). There is some disagreement, however, as to why undistorted market prices should serve as a criterion for just prices.…”

Section: Introductionmentioning

confidence: 99%

Durkheim on Social Justice: The Argument from “Organic Solidarity”

Herzog

2017

Am Polit Sci Rev

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This article reintroduces a long-forgotten argument into the debate about social justice: Durkheim's argument from “organic solidarity,” as presented inThe Division of Labor in Society. “Organic solidarity” is solidarity based on differentiation. According to Durkheim, it grows out of the division of labor, but only if the latter happens “spontaneously.” Social inequality creates obstacles to such spontaneity because it distorts prices, such that they are perceived as unjust, and it undermines equality of opportunity. Hence, Durkheim's argument connects commutative justice and distributive justice. The article argues that Durkheim's argument is plausible, interesting, and relevant for today. After presenting the argument, discussing its structure and methodology, and evaluating its plausibility by drawing on related contemporary debates, it focuses on the problem of theperceptionof social justice and the possibility of ideological distortions. It concludes by sketching the research program that follows from Durkheim's argument.

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The Just Price: Three Insights from the Salamanca School

Abstract: fair price, just price, pricing, Salamanca School, marketing ethics,

Cited by 47 publications

References 18 publications

Mapping the Ethicality of Algorithmic Pricing: A Review of Dynamic and Personalized Pricing

Mapping the Ethicality of Algorithmic Pricing: A Review of Dynamic and Personalized Pricing

Mutuality: A root principle for marketing ethics

Durkheim on Social Justice: The Argument from “Organic Solidarity”

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