The jeans genie

Abstract

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Any firm able to climb from relatively humble origins to become a leading player in its sector is worthy of admiration. Such accolades are surely even more deserved when the industry in question is renowned for high levels of competitiveness. That’s exactly what Kewai Kiran Clothing Limited (KKCL) has achieved though. After beginning life producing unbranded school uniforms, the company has risen to become India’s leading manufacturer of fashion clothing. Throughout its existence, this family-run outfit has demonstrated an eye for opportunity. This is perfectly illustrated by KKCL’s transition from the aforementioned school uniforms to denim jeans. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.