The Isoform Specific Region (ISR) is a region of structural heterogeneity among the 4 isoforms of the catalytic α-subunit of the Na,K-ATPase, and an important structural determinant for isoform-specific functions. In the present study, we examined the role of a potential dileucine clathrin adaptor recognition motif [DE]XXXL[LI] embedded within the α1-ISR. To this end, a rat α1 construct where Leucine 499 was replaced by a Valine (as found in the α2 isoform sequence) was compared to wild-type rat α1 after stable expression in opossum kidney cells. Total Na,K-ATPase expression, activity, or in situ 86Rb+ transport were not affected by the L499V mutation. However, surface Na,K-ATPase expression was nearly doubled. This increase was associated with a reduced rate of internalization from the cell surface of about 50% after a 4-h chase, and became undetectable if clathrin-coated pit-mediated trafficking was blocked with chlorpromazine. Further, PKC-induced stimulation of Na,K-ATPase-mediated 86Rb+ uptake was doubled in mutant-expressing cells, comparable to the chimera containing the intact α2 ISR. Similar results were observed when the potential motif was disrupted by means of an E495S mutation. These findings suggest that a di-leucine motif embedded within the Na,K-ATPase α1-ISR plays a critical role in the surface expression of Na,K-ATPase α1 polypeptides at steady-state, and in the response to PKC activation.