In this paper, we outline our progress towards creating tools and workflows for object-based media production, taking us from one-off demonstrators to scalable production, through the creation of production tools based on shared data models. We feature a recent example of object-based media (OBM) created from the ground up, and discuss the lessons learnt from this production. We then discuss the progress we are making towards creating a kit of OBM software tools and workflows. Finally, we look at our progress towards building a community of practice for object-based media.