The involvement—commitment model: Theory and implications

Beatty, Sharon E.; Homer, Pamela M.; Kahle, Lynn R.

doi:10.1016/0148-2963(88)90039-2

Cited by 370 publications

(236 citation statements)

References 30 publications

Supporting

Mentioning

213

Contrasting

Unclassified

Order By: Relevance

“…Involvement can be defined as the degree of personal relevance of an object, product or service to a customer and affects customer behavior in a number of ways [Beatty et al 1988, Zaichkovsky 1985, Barki and Hartwick 1989. Bloemer et al [1996] state that the level of customer involvement with the product must be considered when measuring customer retention.…”

Section: Structural Definitionmentioning

confidence: 99%

What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry.

2006

View full text Add to dashboard Cite

Section: Structural Definitionmentioning

confidence: 99%

What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry.

2006

View full text Add to dashboard Cite

“…These have all appeared in prior research to measure attitudinal loyalty and have been used to predict behaviour. [38][39][40][41][42] While these measures have also been criticised by many researchers for their failure to predict actual purchase behaviour, a recent meta-analysis of 88 attitude-behaviour studies revealed that attitudes significantly predicted future behaviour. 43 This paper seeks to provide direction to marketing practitioners regarding the best method of operationalising attitudinal loyalty.…”

Section: Brand-specific Measuresmentioning

confidence: 99%

A comparison of attitudinal loyalty measurement approaches

2002

View full text Add to dashboard Cite

is a lecturer at the University of Queensland. Australia and has a PhD in brand loyalty in the business-to-business services sector. Rebekah lectures in consumer behaviour, principles of marketing and product development at undergraduate and postgraduate levels. Rebekah is deputy president of the Australian Marketing Institute (Queensland), and regularly consults in the professional services sector. SHARYN RUNDLE-THIELEhas recently completed her masters degree by research and is completing a PhD in the area of customer trust and loyalty. Sharyn also lectures in international marketing planning at the University of South Australia and has consulted for a range of Australian organisations including Telstra, Southern Beverage Corporation, ETSA Corporation and Wine Australia. Abstract The aim of this paper is to present the empirical tests of two measures of attitudinal

show abstract

“…Issues being discussed are the focal interest point that attract individuals to visit and join an online community. Beatty et al (1988) pointed out that commitment is the direct effect of involvement. Travelers join some communitites discussing about travelling because they are involved in traveling matters and iinterested in obtaining new information about traveling.…”

Section: Discussionmentioning

confidence: 99%

Commitment to Online Community and Continuance Intention: Issue Involvement, Interactivity, and Social Interaction

Kusumasondjaja

2017

jbm

View full text Add to dashboard Cite

Abstrak Penelitian ini bertujuan untuk menguji bagaimana issue involvement, online interactivity, dan social interaction AbstractThe purposes of this study is to investigate how issue involvement, online interactivity, and social interaction influence consumer commitment to online travel community and intention to continue participating in the community. An online traveling forum was examined as the issues being observed in this study are highly relevant with the forum. Based on 135 valid responses from active members of the forum obtained through distributing online questionnaire in the forum, structural equation modelling was employed to examine the research model. The results show that issue involvement and social interaction affect commitment to the community; while surprisingly social interaction does not have significant influence on the commitment. Moreover, commitment to the community leads consumers to continue their participation in the community. Managerial contributions and limitations of the study are discussed.

show abstract

The involvement—commitment model: Theory and implications

Cited by 370 publications

References 30 publications

What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry.

What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry.

A comparison of attitudinal loyalty measurement approaches

Commitment to Online Community and Continuance Intention: Issue Involvement, Interactivity, and Social Interaction

Contact Info

Product

Resources

About