2017
DOI: 10.1504/ijtm.2017.082356
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The introduction of a competing business model: the case of eBay

Abstract: In today's highly competitive business environment, the reasons for companies to engage in business model innovation (BMI) are manifold. The pressure on firms to innovate their business models results in either an adaptation of the incumbent business model, or the introduction of a new competing business model. Based on extant theory, we found that the reasons for a firm to engage in BMI can be clustered into three categories: 1) increased profitability; 2) improved strategic positioning; 3) customer attractio… Show more

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Cited by 10 publications
(8 citation statements)
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“…The Internet of things creates multiple opportunities to connect objects (European Parliament, ): it is in itself a new revolution (Palattella et al, ). Mobile technologies have not only changed how employees communicate within business environments and how citizens interact with other citizens or institutions, but have also created new sources of information and ways of disseminating it (Comber & Vivek, ).…”
Section: Theoretical Backgroundmentioning
confidence: 99%
See 1 more Smart Citation
“…The Internet of things creates multiple opportunities to connect objects (European Parliament, ): it is in itself a new revolution (Palattella et al, ). Mobile technologies have not only changed how employees communicate within business environments and how citizens interact with other citizens or institutions, but have also created new sources of information and ways of disseminating it (Comber & Vivek, ).…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…From a business‐model perspective, answering this question involves analyzing the value that mobile technologies create for clients and then assessing the income this is expected to generate. From a business perspective, the reasons for introducing business‐model innovations are to increase profitability, improve strategic positioning, and attract customers (Comberg & Velamuri, ). Therefore, the results of applying mobile technologies must be assessed in these terms.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…For instance, eBay provides eBay Classifieds (Kijiji) as an alternative to increasing competition from the online classifieds space. In this model, the users can transact among themselves at a reduced cost and can find local goods quickly (Comberg and Velamuri, 2015).…”
Section: Literature Reviewmentioning
confidence: 99%
“…At the strategic level, two categories are identified: (i) profitability and broader financial measures and (ii) competitive position and other non‐financial measures. Within the first category, the most frequently mentioned negative consequences include cannibalization, failed experimentation and overall failure of the new BM (Chesbrough & Rosenbloom, 2002; Comberg & Velamuri, 2017; Desyllas & Sako, 2013; Hoßbach et al., 2016; Sosna et al., 2010; Taran et al., 2020). Examples in the second category include cases in which competitors/new entrants copy the new BM and commercialize it in a more successful way; the new BM allows new competitors to enter the market, and the firm's existing brands become diluted (Casadesus‐Masanell & Zhu, 2013; Markides & Charitou, 2004; Park, 2011).…”
Section: Negative Consequences Resulting From Bmimentioning
confidence: 99%
“…Additional examples of the trade‐off between the new and current firm's BMs can be found in Christensen et al. (2016) and Comberg and Velamuri (2017).…”
Section: Driving Factors and Circumstances Of Negative Consequencesmentioning
confidence: 98%