The intimate socialities of going carbon neutral

Abstract

This paper argues that the generation of social intimacy is critical to enabling acts of environmental care. By interrogating the intimate socialities of a group of young people who grew up in a village community committed to carbon reduction, I untangle the influence of everyday intimacies on everyday (un)sustainabilities, particularly in relation to the popular but uncritical positioning of young people as ‘sustainability saviours’. I problematise assumptions that young people's social intimacies are a straightforward enabler of lifestyle change aligned with sustainability by highlighting the fluidity of intimacies and associated senses of trust throughout young adulthood. I argue further that capitalising on this fluidity might in fact amplify bottom‐up environmental care if young people can move readily between networked spaces of trust and support. Drawing from scholarship on friendship, family and community intimacies and the substantial literature on households as crucibles for more sustainable living, I suggest there is considerable reconciliation work demanded at a personal level in order to live comfortably within the everyday intimacies of social life at the same time as committing to individual environmental action. These arguments advance debates around the optimal social drivers of more sustainable lifestyles, at the same time as sounding a cautionary note in relation to the too easy emplacement of responsibility for driving change at the feet of young people.