The Intersection of Brands and AI

Abstract

Today's digital marketplace is volatile and fast-paced, and the introduction of AI technologies has become an integral part of improving many aspects of business. This chapter aims to shed light on how AI techniques were/are/will be related to Brand Management. First, the basic ideas about AI will be introduced, and the development of the concept and the main technologies that form AI will be explained. Furthermore, it will be necessary to provide a comprehensive analysis of the use of AI in brand management and its potential to revolutionize the methods, customer interactions, and trends in the market. This paper integrates a contextual approach to explore how AI solutions are transforming the brand-consumer relationship. Secondly, we will investigate the variety of advantages that AI has for brands. Finally, a glimpse of new opportunities created by AI in the context of brand management will be highlighted. Thus, the information presented in this chapter is useful for academics, researchers, and practitioners interested in unlocking the capabilities of AI for brand management.