“…Some scholars have questioned whether rural values (versus urban values) have continued meaning in today's postindustrial economy (e.g., England, Gibbons, & Johnson, 1979;Willits, Bealer, & Crider, 1982). Furthermore, rural values are often associated with negative or backward terms such as anti-intellectual, rube, racist, and intolerant (see Grasmick, 1974;Tucker, 2004). Yet other work notes the positive perception of rural life (Willits, Bealer, & Timbers, 1990).…”