The interplay between the role of emerging technologies in the field of news communication and brand image building
Lv Wang
Abstract:Emerging technologies such as big data, the Internet of Things and artificial intelligence are developing rapidly and entering into many fields and industries, while their role in the field of news communication and brand image shaping has an important role in influencing. This paper selects WeChat, a Tencent product, as the research object and divides brand image shaping into four dimensions, namely brand awareness, brand trust, brand loyalty, and brand value, to test the relationship between emerging technol… Show more
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