The Internet as Mass Medium

Morris, Margot; Ogan, Christine

doi:10.1111/j.1083-6101.1996.tb00174.x

Cited by 179 publications

(141 citation statements)

References 17 publications

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“…Motives are also a key concept in the study of online communications. Some have argued that online communications are mass media with the ability to satisfy interpersonal and mediated needs (Morris & Ogan, 1996). The case is even stronger for social media which enable individuals to have real-time, interpersonal communication in mediated forms (Baek et al, 2011;Lee et al, 2012).…”

Section: The Role Of Motives In Uses and Gratifications Theorymentioning

confidence: 99%

Motivations for Using Social Media: An Exploratory Factor Analysis

Al-Menayes¹

2015

IJPS

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This study aimed to examine motivations to use social media in a sample of university students. Grounded in the theory of Uses and Gratifications, the current research sough to delineate user motivations with exploratory factor analysis. To reach the study goals the researcher used cross-sectional survey methodology in which a questionnaire was distributed to 1327 undergraduate students with their consent. The analysis of the data revealed that almost all respondents used social media. Based on factor analysis results, their motivations for doing so are entertainment, information seeking, personal utility and convenience. These factors were positively related to the user's experience, time spent, and level of satisfaction with social media. Future studies should consider the cultural values of users and examine other possible motivations, taking into account their context.

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Section: The Role Of Motives In Uses and Gratifications Theorymentioning

confidence: 99%

Motivations for Using Social Media: An Exploratory Factor Analysis

Al-Menayes¹

2015

IJPS

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“…Media-pragmatic and mediapolitical fields of application simultaneously open up for such a futureoriented analysis, one opposing the traditional understanding of theory which stipulates that academic inquiry be an archeological reconstruction of things past. The Internet's current development to being a mass medium, which is beginning to shape the communications behaviour and information practices of modern society beyond the realm of the academic elite (Morris/Ogan, 1996), marks out the largely open space of a micropolitics of the sign: a semio-political space in which it will be decided which dimensions of the new mass medium Internet are made accessible to people and which will not. The concept of transversality can serve as a philosophical guideline for such micropolitics of the sign .…”

Section: The Pictorialization Of Writing and The Scriptualization Of mentioning

confidence: 99%

Interactivity - Hypertextuality - Transversality. A media-philosophical analysis of the Internet

Sandbothe¹

2017

HJLCB

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My considerations are organized into three parts. In the first part I expand upon the influence of the Internet on our experience of space and time as well as our concept of personal identity. This takes place, on the one hand, in the example of text-based Internet services (IRC, MUDs, MOOs), and through the World Wide Web's (WWW) graphical user-interface on the other. Interactivity, the constitution characteristic for the Internet, stands at the centre of this. In the second part I will show how the World Wide Web in particular sets in motion those semiotic demarcations customary until now. To this end I recapitulate, first of all, the way in which image, language and writing have been set in relation to one another in the philosophical tradition. The multimedia hypertextuality which characterizes the World Wide Web is then revealed against this background. In the third, and final, part I interpret the World Wide Web's hypertextual structure as a mediative form of realization of a contemporary type of reason. This takes place on the basis of the philosophical concept of tranversality developed by the German philosopher Wolfgang Welsch.

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“…Drawing on the work of scholars who researched the development of the Internet in the 1990s she notes that this group has been categorised as more like readers than writers (Sharf, 1999), as resembling passive television viewers (Morris & Ogan, 1996), and as freeloaders who feed on the energy of online communities without offering anything in return (Kollock & Smith, 1996). By acknowledging that some studies have sought to remove the stigma attached to the term, Crawford argues for lurking to be reconfigured as listening.…”

Section: Social Media's Unfulfilled Promise: Surveillance Isn't Listementioning

confidence: 99%

Preach wine and serve vinegar: Public relations, relationships and doublethink

Willis

2015

Public Relations Review

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The Internet as Mass Medium

Cited by 179 publications

References 17 publications

Motivations for Using Social Media: An Exploratory Factor Analysis

Motivations for Using Social Media: An Exploratory Factor Analysis

Interactivity - Hypertextuality - Transversality. A media-philosophical analysis of the Internet

Preach wine and serve vinegar: Public relations, relationships and doublethink

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