The internet and international marketing

Abstract

Purpose -This paper aims to provide a link between the concepts of internationalization and intemetalization, since both have become an e-business. Design/methodology/approach -This study extends a model developed by Buttriss and Wilkinson which offers a starting-point for classifying elements and identifying interactions in the internationalization process in global marketing. The objective has been achieved through the comparison between the Buttriss and Wilkinson model and a suggested model by the researcher. Findings -The adoption of internationalization provides excellent opportunities in international marketing activities. It is suggested that e-business is made up of many elements, such as business intelligence, supply chain management, customer relationship management, and enterprise resource planning. All of these existed in electronic form prior to the web but to a limited degree of penetration and below the level of sophistication that is prevailing today.Originality/value -This paper fulfils and identifies resources needed and offers new thought to individuals in the field of management and probably IT.

Electronic Commerce and Business Performance: An Empirical Investigation of Business Organizations in Nigeria

“…This implies that e-commerce has positive impact on service operations. This result agrees with Alrawi, (2007) who asserted that that ecommerce have changed the way of delivering the product and consumers can have more choices than they could easily locate otherwise and transaction can be made 24 hours a day, from almost any location. Result also revealed that e-commerce adoption by supermarkets has significant impact on cost reduction with (β = 0.348; t = 0.121) at 5% level.…”

“…8 ISSN: 2222 219 www.hrmars.com business transactions for buyers and vendors alike (Buderi, 2005). Alrawi, (2007) affirmed that with e-commerce buyers can access information instantly, and even virtually test the product, which in traditional marketing concept would be time consuming. He said that e-commerce have changed the way of delivering the product, consumers can have more choices than they could easily locate otherwise and transaction can be made 24 hours a day, from almost any location.…”

E-Ticaret Alanında Müşteri Memnuniyeti Takibini Etkileyen Faktörlerin Platform Altyapı Sağlayıcıları Tarafından AHS Yöntemi ile Değerlendirmesi

“…ürünler tüketiciye sunulabilir. Bu bağlamda, e-ticaret, ürünün teslimat şeklini bile değiştirebilmektedir (Alrawi, 2007).…”

“…Bu nedenle, şirketler uygun fiyatlar ve çoklu hizmetler sunarak müşteri memnuniyetini kazanmaya çalışmaktadır (Khalid, Lee, Choi ve Ahn, 2018). Çevrimiçi işletmeler, depolama, üretim, dağıtım ve satışlarının daha iyi koordine edilmesiyle, ürünlerin genel maliyetlerini düşürebilmektedir (Alrawi, 2007). Ayrıca elektronik işlemlerin, telefon ya da kişisel satışlara göre, daha düşük maliyetli olması, fiyat indirimlerini mümkün kılmaktadır (Chaffey, 2002).…”

Influence of electronic commerce on business performance: Evidence from e-commerce organisations in Harare, Zimbabwe

“…This tallies with what theory suggests on the relationship between ecommerce adoption and service operations. Alrawi (2007) claims that e-commerce enables consumers to have more choices and are able to transact from any location for 24 hours a day. He also indicated that ecommerce has changed the way products are delivered to consumers.…”