The internationalisation of the automobile industry and the roles of foreign subsidiaries

Adoção da modularidade em produto e em produção na indústria automotiva: uma análise comparativa em projetos de veículos com participação da engenharia brasileira

“…Other publications were added afterwards by consulting academics and practitioners who collaborated by sending their work (e.g. Amatucci & Mariotto, 2012). More details of these references can be seen in Henriques (2013).…”

“…This period was adopted due to the increase in the amount of hours spent by the Brazilian engineering centers in the first stages of vehicle development, already highlighted in the literature (e.g. Cauchick Miguel, 2006;Salerno et al, 2008Salerno et al, , 2009Amatucci & Mariotto, 2012). As a main purpose, conceptual elements (constructs) were extracted from the publications of the two types of modularity most adopted in the country -design and production (for this argument refer to Carnevalli et al, 2013) -aiming to create an analytical table which enable the analysis of the adoption of these types of modularity of previous passenger cars developed in the country.…”

“…Rather than the common adaptations to the local market (still existent), some developments are today increasingly more complex (e.g. Consoni, 2004;Ibusuki et al, 2012;Amatucci & Mariotto, 2012). The so-called second wave of investments in the automotive industry in the 1990s brought about the installation of several new manufacturing facilities (Cauchick Miguel, 2006), update of the ones which already existed, in some situations using modular arrangements.…”

Evidence of a glocal marketing strategy: a case study in the Brazilian telecommunication market

“…Usually the responsibility for implementing the local marketing program lies within the marketing unit of the foreign subsidiary (Hewett & Bearden, 2001) in order to adapt the global marketing program to satisfy the needs of customers of a particular location which, as stated before, can lead to competitive advantage (Smith, 2012). If a product or service is to be adapted by the subsidiary, local knowledge development is necessary (Amatucci & Mariotto, 2012) since the adaptation demands a local structure prepared in the knowledge to cope with the challenges to attend to local market demands. The foreign subsidiary must act as a specialized collaborator in a wide geographical area, with narrow functional responsibilities.…”

Location choices at the subnational level perspective: the case of the Volkswagen Group in BRIC countries

“…Due to these drivers for internationalisation and host country characteristics, location choices have become an important aspect in many sectors such as the textiles and electronics industries (Campos and Lootty, 2007), as well as automobile industry (Amatucci and Mariotto, 2012). Regardless of whether firms are traditional market leaders such as Volkswagen, Toyota, General Motors and Ford or new comers like Hyundai and Tata, they all face diverse challenges in the current global environment (Morris, 1992;Salwan, 2011).…”