“…Human factors are needed to realize design based on personal interactions, and therefore, personal competence (Scheuer, 2003). Personal competencies, such as foreign language skills, general knowledge of the respective country, customs and social norms, and knowledge of institutions, are key to providing international services (Scheuer, 2003). Human capital, knowledge, reputation, and relational capital are important factors (Canavan et al, 2012).…”