The International Affiliation Network of YouTube Trends

Platt, Edward L.; Bhargava, Rahul; Zuckerman, Ethan

doi:10.1609/icwsm.v9i1.14607

Cited by 3 publications

(1 citation statement)

References 18 publications

(13 reference statements)

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“…Korean pop music ("K-pop," especially Gangnam style), for instance, is popular not just in East Asia but also in South America [28]. Platforms such as YouTube, play a role in bridging otherwise dissimilar patterns of cultural consumption [29]. Content often gets discussed on Twitter beyond countries of origin.…”

Section: Introductionmentioning

confidence: 99%

Web use remains highly regional even in the age of global platform monopolies

Taneja

2023

PLoS ONE

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The Internet, since its inception, has been imagined as a technology that enables information to overcome barriers of language and geography. As a handful of social media platforms now dominate globally, removing most barriers of distribution; this has created unprecedented opportunities for content to gain worldwide traction, regardless of its country of origin. Yet historically with few exceptions, people generally consume content that is from or for their region. Has the Internet or social media really altered this trait? Analyzing the extent of similarities between a hundred countries’ web use patterns simultaneously across their most popular websites, and country specific trends from YouTube and Twitter respectively, we find that countries which share borders or where people speak the same languages have the most similar web use patterns. Global social media usage on both YouTube and Twitter is even more heterogeneous and driven to a larger extent by language and geography than global website traffic. Neither does high prevalence of English language speakers in the two countries, nor does one of them being the United States contributes substantially to web use similarity. Global web use remains highly regional. The technical affordances of the Internet alone are thus insufficient to render a cosmopolitan world.

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Section: Introductionmentioning

confidence: 99%

Web use remains highly regional even in the age of global platform monopolies

Taneja

2023

PLoS ONE

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Spatial Popularity and Similarity of Watching Videos in a Large City

Yan

Liu

et al. 2016

2016 IEEE Global Communications Conference (GLOBECOM)

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With the popularity of watching mobile videos, many works focus on the geographic features of user viewing behaviors, but few study them in the context of an entire metropolitan city. Different regions of a large city have different intensity of economy activities with respect to their different distances to the downtown, and how this will influence video popularity and similarity is still unclear. To quantitatively study the spatial popularity and similarity of watching videos in a large urban environment, we collect a dataset with two-month video view requests from the largest network provider in Shanghai, containing top six content providers, and study the spatial features of video access in regions of different scales. We find that 1) video popularity and similarity exist at different scales of city division; 2) the concentration of video popularity becomes higher as the region is closer to downtown; 3) when comparing the regions of same scale, the similarity of popular videos becomes lower as the region is farther away from the downtown. Finally, we correlate our findings with cache deployment, advertising and video recommendation to illustrate the implications.

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