The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising

Tjiptono, Fandy

doi:10.1016/j.jretconser.2019.05.013

Cited by 36 publications

(23 citation statements)

References 55 publications

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“…Charities also encounter difficulties in collecting donations (Small et al, 2007). This has led both researchers and charities to study the role of consumers’ characteristics and psychological states (Septianto et al, 2018; Winterich et al, 2013) with a view to designing efficacious advertisements and messages (Septianto and Tjiptono, 2019; Simpson et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

Effects of Power and Implicit Theories on Donation

Khalil

Khan

2020

Australasian Marketing Journal

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Charities have difficulty raising money to execute their plans, which are mainly focused on addressing social challenges. As a big proportion of donations come from individual consumers, understanding their different characteristics and psychological states is important. Power has a psychological quality that varies during everyday interactions and influences consumers’ actions. Investigating the impact of power state on donation intentions across two studies, this research first illustrates that powerless consumers with a high level of incremental theory of emotion show an increased willingness to donate, and second, negative affect is the underlying mechanism in the interaction between sense of powerlessness and the incremental theory of emotion on donation intentions. These results have theoretical and empirical implications.

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Section: Introductionmentioning

confidence: 99%

Effects of Power and Implicit Theories on Donation

Khalil

Khan

2020

Australasian Marketing Journal

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“…More recent research also documents that emotions influence donation‐related outcomes (Baek & Yoon, 2017; Septianto & Tjiptono, 2019). Findings from cognitive neuroscience confirm that affective intuition plays a bigger role in individuals' moral judgments compared to deliberate reasoning, where most such decisions are made automatically or instantaneously (Greene & Haidt, 2002).…”

Section: Conceptual Developmentmentioning

confidence: 96%

The impact of using negative versus positive Karma framing in donation appeals at grocery checkouts on the facilitating store's outcomes

Sharma

2020

J of Consumer Behaviour

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There has been an increasing trend of soliciting donations for a store's charity partner by cashiers at grocery checkouts. A number of such charity appeals use the philosophical concept of Karma, which suggests equivalent outcomes to an individual's actions. Even though this concept is inherently neutral in stating the corresponding outcomes to both types of actions (i.e., good or bad), a majority of donation appeals use Karma's negative tenant alone (e.g., “when you don't donate, someone in your neighborhood goes without food”). Where previous message‐framing research has mainly focused on donation outcomes (e.g., pledged‐dollars), this research is a first of its kind to not only investigate the impact of using Karma's negative (vs. positive) tenants in prosocial messaging separately, but to also assess its effects on the largely‐ignored but critical store outcomes of purchase satisfaction and revisit intentions. Results from four scenario‐based experiments demonstrate that using a negative (vs. positive) Karma connotation in donation appeals at grocery checkouts significantly lowers consumers' purchase satisfaction at the store as well as their intentions to revisit the store in the future (with no major impact on the donation outcomes). Following established research on negativity bias, affect and moral consciousness, this research also shows that instead of emotions, lowered consumer mood mediates these effects. Furthermore, it evidences that the negative effect of using Karma's negative (vs. positive) connotation in checkout donation solicitations on the store outcomes attenuates when consumers' grocery basket consists of more hedonic (vs. utilitarian) products based on the former's mood‐uplifting properties.

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“…[8]. Menurut Tjiptono secara sederhana, keluhan bisa diartikan sebagai ungkapan ketidak puasan atau kekecewaan [9]. Organisasi bisa mengumpulkan keluhan pelanggan melalui sejumlah cara, diantaranya kotak saran, formulir keluhan pelanggan, saluran telepon khusus, website, kartu komentar, survei kepuasan pelanggan dan customer exit surveys [9].…”

Section: Studi Literaturunclassified

Aplikasi Pengaduan dan Maintenance Elektronik Berbasis Web dengan Metode First in First Out (FIFO) di Universitas Nasional

Cahyadi

Fitri

Nurhayati

2022

jtik

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The BRT unit is a part of the National University that manages electronic equipment including repairing or maintenance in the event of a breakdown. Usually, BRT unit technicians carry out the process of repairing electronic equipment based on complaints received from staff/employees. However, so far the complaint process is still manual and recorded using simple tools such as excel, word and ledgers. This causes the process of electronic complaints and maintenance to be slow. Therefore, in this study, a web-based electronic complaint and maintenance application will be developed at the National University. The application was developed based on the waterfall model using the PHP programming language and using a MySQL database using the First in First Out (FIFO) method. The results of this study are the availability of applications that can help the processing of electronic complaints and maintenance data to be more effective and efficient. Testing of the application was carried out using the White-box and Black-box methods and testing on 3 flowcharts including the Staff/Employee Logic flowchart, Admin Logic flowchart and Technician Logic flowchart with white-box testing calculated cyclomatic complacity and resulted in Cyclomotic Complexity = 8, Region = 8 with path Independent Path = 8 where the result shows that all the logic and functionality of the application has been running well.

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The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising

Cited by 36 publications

References 55 publications

Effects of Power and Implicit Theories on Donation

Effects of Power and Implicit Theories on Donation

The impact of using negative versus positive Karma framing in donation appeals at grocery checkouts on the facilitating store's outcomes

Aplikasi Pengaduan dan Maintenance Elektronik Berbasis Web dengan Metode First in First Out (FIFO) di Universitas Nasional

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