The interaction among religiosity, moral intensity and moral certainty in predicting ethical consumption: A study of Muslim consumers

Abstract

Prior research has paid little attention to the cognitive mechanisms by which religiosity influences ethical consumption. The aim of this study is to explore when and how religiosity might be related to the development of ethical consumption. The study develops an interactionist model describing how religiosity and moral intensity might interact and be linked to the sense of certainty and conviction about the morality of ethical consumption. Data from 333 Muslim participants in Saudi Arabia is analysed using structural equation modelling; it reveals that religiosity and moral intensity are significantly associated with moral certainty which, in turn, predicts ethical consumption intention. Even though religiosity and moral intensity are crucial predictors of moral certainty, the interaction between them has not been proven, indicating that the association between religiosity and moral certainty does not depend on moral intensity. This implies that religiosity is a strong predictor of moral certainty even when recognition of aspects of ethical consumption is minimal.

Environmental disclosures and corporate attributes, from the lens of legitimacy theory: a longitudinal analysis on a developing country

“…, 2015) and revise strategies while dealing with foreign investors. Entities intend to disclose environmental information not merely to save the environment but also to reduce the insurance premium, cut costs, uphold social profile and gain a competitive advantage (Alsaad et al. , 2021; Chowdhury et al.…”

“…At the same time, they assess risks related to their investment (Belal et al, 2015) and revise strategies while dealing with foreign investors. Entities intend to disclose environmental information not merely to save the environment but also to reduce the insurance premium, cut costs, uphold social profile and gain a competitive advantage (Alsaad et al, 2021;Chowdhury et al, 2020;Markard and Holt, 2003). Furthermore, Cho and Patten (2013) and Chowdhury et al (2020) posit that firms display such information to show that they abide by government-imposed regulations and standards, avoid negative publicity and manage compliance costs (Benlemlih et al, 2020).…”

Does psychological distance and religiosity influence fraudulent customer behaviour?

“…(2021) that extended the TPB theory by including religiosity and ethical judgement, this study adds religiosity to examine fraudulent customer behaviour on eBay. Ethical judgement and religiosity have been explored by studies (Alsaad et al., 2021; Kashif et al., 2017; Sulaiman et al., 2021; Uysal & Okumuş, 2019) however not in the context of fraudulent customer behaviour.…”

Uncertain Facts or Uncertain Values? Testing the Distinction Between Empirical and Normative Uncertainty in Moral Judgments

“…There has been very limited empirical research explicitly addressing normative uncertainty and its measurement (Costa‐Gomes & Schoenegger, 2023; Dietrich, Fleurbaey, & Jabarian, 2019; Jabarian, 2020; Theisen, 2023). Yet, some studies have addressed very related concepts, such as overall moral certainty or value conflict (e.g., Alsaad, 2021; Alsaad, Elrehail, & Saif‐Alyousfi, 2021; Hanselmann & Tanner, 2008). Usually, these studies do not differentiate between empirical and normative aspects of uncertainty.…”