The inter-media agenda-setting in regional journalism: a study of two tv newscasts from Imperatriz, in Maranhão (Brazil)

Abstract

This article aims to analyze the inter-media agenda-setting between the TV newscasts JMTV 1st edition, from TV Mirante corporation, and Na Hora D, from TV Difusora Sul corporation, both broadcasted in the city of Imperatriz, in Maranhão, Brazil. For this proposal, we discuss the agenda-setting theory, and the regional and local televised media perspective. Methodologically, the research uses a quantitative content analysis of a database 73 journalistic pieces from both TV Newscasts - 26 from JMTV, and 47 from Na Hora D – during the first week of August 2019. The main results of the research show that there is a limitation in the coverage of regionalism, and in the analyzed period there was an inter-media agenda-setting between these two TV Newscasts.