2002
DOI: 10.1016/s0272-6963(02)00005-0
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The integration of manufacturing and marketing/sales decisions: impact on organizational performance

Abstract: Research in the areas of both manufacturing and marketing/sales have advocated the integration of several important interrelated decisions between the two functions (i.e. product development, process development, marketing/sales planning, and manufacturing planning decisions). The process of managing the strategic alignment between a firm's business strategy, external environment, and the integration of manufacturing and marketing/sales decisions is very complex phenomenon that requires a level of analysis tha… Show more

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Cited by 277 publications
(215 citation statements)
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References 59 publications
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“…High levels of integration leads to better cost, quality, and delivery performance (Dröge et al 2004, Germain and Iyer 2006, Gimenez and Ventura 2005, Iansiti and Clark 1994, O'Leary-Kelly and Flores 2002, Stank et al 2001. It is particularly beneficial in environments characterized by high levels of uncertainty because it enables the organization to respond to interruptions in organizational routines Parker 2012, Iansiti andClark 1994).…”
Section: Prior Research On Operational Failures and Lean Manufacturinmentioning
confidence: 99%
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“…High levels of integration leads to better cost, quality, and delivery performance (Dröge et al 2004, Germain and Iyer 2006, Gimenez and Ventura 2005, Iansiti and Clark 1994, O'Leary-Kelly and Flores 2002, Stank et al 2001. It is particularly beneficial in environments characterized by high levels of uncertainty because it enables the organization to respond to interruptions in organizational routines Parker 2012, Iansiti andClark 1994).…”
Section: Prior Research On Operational Failures and Lean Manufacturinmentioning
confidence: 99%
“…These issues were not explicitly addressed in SB's rules-in-use, suggesting-as other scholars have found-that the rules are insufficient for fully preventing operational failures in hospitals (Ghosh and Sobek 2006). We define internal integration as the extent to which separate departments within an organization work together to efficiently meet endcustomers' needs (Kahn and Mentzer 1998, O'Leary-Kelly and Flores 2002, Pagell 2004. We argue that high levels of internal integration were required to prevent operational failures due to distinctive features of medical/surgical nursing units, which resulted in uncertainty in the supplies needed for patient care.…”
Section: Integrationmentioning
confidence: 99%
“…A 2002 literature review noted that, although there are great number of conceptual and prescriptive articles describing the value of the MM interface, empirical studies are rare (O'Leary-Kelly and Flores, 2002). (Studies on new product development (e.g.…”
Section: Manufacturing-marketing (Mm) Interfacementioning
confidence: 99%
“…ERP Systems and the manufacturing-marketing interface: An information processing theory view. (Tatikonda and Montoya-Weiss, 2001;Calantone, Droge and Vickery, 2002;O'Leary-Kelly and Flores, 2002), competitor unpredictability (Calantone et al, 2002), frequency of new product introductions (Calantone et al, 2002), and novelty of products and internal processes (Tatikonda and Montoya-Weiss, 2001). …”
Section: Manufacturing-marketing (Mm) Interfacementioning
confidence: 99%
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