The Integration of Cultural Industry and Tourism in Last Ten Years in Shandong Province, China

Abstract

As the integration of cultural industry and tourism turns to be a public trend in China, some scholars and agencies are paying attention to the methods to evaluate the degree or level of the integration. Shandong is a province with rich cultural resources, large-scale cultural industry and tourism. It has experienced the integration process of cultural industry and tourism for about 10 years. So the authors choose it as a case study area to evaluate the integration levels, classify the integration types, and try to forward practical policy measures. The authors establish a valuation system with 23 indicators, using a coupled coordinated dispatch model to quantify the integration of cultural industry and tourism in the province. The proposed policy measures aim to promote the development of cultural industrial and tourism as well as their substantial integration in the case area and other similar regions.