“…Numerous agencies have set themselves up to market a variety of possible destinations for older people to retire to, providing information on a range of unique selling points from the cost of living to the availability of services, and from the languages spoken to the climatic conditions of the region (Åkerlund, 2012). Even as these agencies perform such international services, a similar set of sales pitches are being developed within countries to market less dramatic moves to 'retirement' communities (Miyazaki, 2019;Ciobanu and Ludwig-Dehm, 2020;Rapp and Sicsic, 2020;Sloane and Silbersack, 2020b;Fisher, 2021;Liang, 2021;Kwon et al, 2022;Murcia and Boccagni, 2022;Grabowski et al, 2023).…”