The informative and persuasive functions of advertising: A moral appraisal ? A further comment

Lee, Kam-Hon

doi:10.1007/bf00382948

Cited by 13 publications

(2 citation statements)

References 3 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Advertising is that scientific concept which requires in depth market research and analysis. Researchers like Larkin (1979), Lee (1987)…”

Section: Rationale Of the Studymentioning

confidence: 99%

Impact of Advertisements on Consumer Buying Behaviour for Jewellery Purchase

Jaggi*¹,

Nim²

2019

IJRTE

View full text Add to dashboard Cite

Advertising is that marketing phenomenon which is omnipresent. Everyone without even realising gets influenced by advertisements. It became a necessity for survival in today’s highly competitive market. The pressure of advertising is increasing day by day so does its expenses. Companies started to investhuge sum to create no. of advertisements to make people aware about their product/services offerings. So, it becomes mandatory to study its effectiveness and its impact on the consumer mind. Thereby, present study endeavours to examine the advertisement’s impact on consumer buying behaviour for jewellery. The people who are having the resources for buying jewellery are selected randomly for this survey. The total sample size taken for this study is 400. The data analysis is donewith Structural Equation Modeling (SEM) technique. The level of significance is taken as 5% for hypotheses testing. The results shows that there exists a positive significant relationship of customer ad perception with customer convenience, brand loyalty and customer loyalty; product placement found to have negative significant relationship with customer convenience and positive significant relationship with customer loyalty but negative insignificant relationship with brand loyalty. Another construct taken for advertisements i.e. celebrity endorsement has positive significant relationships with customer convenience and brand loyalty but negative insignificant relationship with customer loyalty.

show abstract

“…Advertising is that scientific concept which requires in depth market research and analysis. Researchers like Larkin (1979), Lee (1987)…”

Section: Rationale Of the Studymentioning

confidence: 99%

Impact of Advertisements on Consumer Buying Behaviour for Jewellery Purchase

Jaggi*¹,

Nim²

2019

IJRTE

View full text Add to dashboard Cite

show abstract

“…Leiser 31 and Lee 32 argue that 'the advertisement of a bad product cannot be good', with Leiser arguing that persuasive and seductive appeals can be ethically defensible if they have been put to the service of promoting beneficial ends (for example, using nostalgic appeals to country life to sell fruit and vegetables or using scare tactics to persuade people not to drink alcohol before driving). This emphasis on the product rather than on the way it is advertised is at the heart of all concern about tobacco advertising.…”

Section: Tobacco Is An Extraordinary Productmentioning

confidence: 99%

The ethics of tobacco advertising and advertising bans

Chapman

1996

British Medical Bulletin

View full text Add to dashboard Cite

True Consumer Autonomy: A Formalization and Implications

Hyman¹,

Kostyk

Trafimow

2022

J Bus Ethics

View full text Add to dashboard Cite

Consumer autonomy is a fundamental topic for marketing ethics scholars. Nonetheless, autonomy's philosophical treatment may have compromised its conceptual clarity. After reviewing the relevant ethics literature on consumer autonomy, the benefits of formally defining consumer autonomy are illustrated, and a novel formalization is adapted from potential performance theory mathematics. The goal is to transfigure a hitherto amorphous topic via a mathematical formalization that defines true autonomy, actual autonomy, reliability of wills, and reliability of product choice. The crucial and surprising result: an action that decreases true autonomy can increase actual autonomy if that action engenders a sufficient increase in one or both types of reliability. Relating the insights from the formalization to the long-standing debates in consumer autonomy suggests fruitful avenues for future research.

show abstract

The informative and persuasive functions of advertising: A moral appraisal ? A further comment

Cited by 13 publications

References 3 publications

Impact of Advertisements on Consumer Buying Behaviour for Jewellery Purchase

Impact of Advertisements on Consumer Buying Behaviour for Jewellery Purchase

The ethics of tobacco advertising and advertising bans

True Consumer Autonomy: A Formalization and Implications

Contact Info

Product

Resources

About