The Information Content of Newspaper Advertising

Abernethy, Avery M.

doi:10.1080/10641734.1992.10504989

Cited by 23 publications

(21 citation statements)

References 11 publications

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“…A total of 1,189 cues were present in the 204 infomercials, an average of 5.82 cues per infomercial. Previous studies using the same methodology found an average number of cues ranging from 0.69 to 1.70 in television commercials (23,27), 1.7 in magazine ads (26), 2.6 in radio ads (21), and 3.1 in newspaper advertising (2). It appears that compared with other advertising media, infomercials contain substantially more information.…”

Section: Results Lnformntlon Contentmentioning

confidence: 84%

An analysis of information content in infomercial programs

Elliott

Lockard²

1996

J. Direct Mark.

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Although infomercials have altered the landscape of late‐night commercial television, there has yet to be a study of the information content of this new advertising form. Using the Resnik and Stern method (23), this article assesses the information content of over 200 infomercials aired on major broadcast and cable networks. The findings indicate that infomercials averaged 5.82 information cues (far more than any other advertising media) and that product availability, components, and performance were the most frequently used information cues. The amount and types of information found in infomercials also varied by program format and product category. © 1996 John Wiley & Sons, Inc. and Direct Marketing Educational Foundation, Inc.

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Section: Results Lnformntlon Contentmentioning

confidence: 84%

An analysis of information content in infomercial programs

Elliott

Lockard²

1996

J. Direct Mark.

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“…In the cognition-affection model, the researchers acknowledge perceived quality as a cognitive response (Kumar et al, 2009). Thus, it can be said that the functional value that is claimed can provide a utilitarian reference to the features of a product along with the benefits and value generated from the features available and can generate consumer cognitive responses (Abernethy & Franke, 1996), is a more relevant aspect of perceived quality compared with experiential value. Hence: H1: Perceived quality inbrand functional value is higher thaninbrand experiential value…”

Section: Brand Functional and Experiential Value Toward Consumer Evalmentioning

confidence: 99%

“…In the context of advertising, the functional aspect is said to provide a utilitarian reference to the features of a product (e.g. attributes, usage, and product performance) along with the benefits and values resulting from the available features, which will evoke consumer's cognitive response (Abernethy and Franke, 1996).…”

Section: Brand Functional Value Vs Brand Experiential Valuementioning

confidence: 99%

A Comparison Between the Application of Brand Functional Value and Brand Experiential Value Toward Consumer Evaluation on Local - Foreign Branding: An Experimental Study

Azzahra¹,

Balqiah²

2017

Proceedings of the International Conference on Business and Management Research (ICBMR-17)

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Considering the growing number of local products in Indonesia, as well as the increasing number of media types to market the products, it is important for local businessperson and organization to understand the strategy in managing their brands to compete with local and foreign brands. Hence, this study discusses the comparison between the application of brand functional value and brand experiential value toward consumer evaluation in the context of local branding and foreign branding strategy. Consumer evaluation is represented by perceived quality, attitude toward the brand, purchase intention, and word of mouth. The research method used is experimental research with 2x2 factorial design using fictitious brand as test object. The finding shows that there are differences in value application effect toward consumer evaluation in local and foreign branding context. The combination of foreign branding strategy and experiential value produces the highest perceived quality, attitude toward the brand, and purchase intention, while the combination of foreign branding strategy and functional value yields the highest word of mouth. Type of paper: Empirical

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“…Because the humanity in the XXI century is in a phase of information space glut and information pressure, the media discourse has a huge influence on the public consciousness (Thomson, 1977;Alesandrini, 1983;Merritt, 1984;Vol'f, 1986;Alwitt, Deighton & Grimm, 1991;Biocca, 1991;Johnson-Cartee & Copeland, 1991;Golanova, 1993;1997;Aberncthy, 1992;Faber, 1992;Englis, 1994;Kaid & HoltzBacha, 1995;Jamieson & Campbell, 1997;Chaldini, 2001;Pochepcov, 2001;Verdonk, 2002;Zheltukhina, 2003;Witosh, 2005;Plotnikova, 2008;Vol'skaya, 2008;Ilyina, 2013;Karasik, 2013;Zheltukhina, 2014;Il'ina & Kupriyanova, 2016;Kupriyanova et al, 2016;Zheltukhina et al, 2017a, Zheltukhina et al, 2017bZheltukhina et al, 2017c;Zheltukhina et al, 2017d;Zyubina et al, 2017e). The majority of representations and knowledge of the world is formed at the person under the influence of mass media (television, radio, press, Internet).…”

Section: Theoretical Research Base: Condition Of Problem's Studymentioning

confidence: 99%

Effective suggestive psychotechniques in the political media discourse

Volskaya¹,

Borbotko²,

Zheltukhina³

et al. 2017

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The article analyzes some effective suggestive psychotechniques in the political media discourse. The analysis of material shows active use of suggestive psychotechniques in the contemporary political media discourse. It is established that suggestive psychotechniques play a significant role in the media discourse, promoting formation of ideological behavior models of the mass communication texts consumer. Suggestive psychotechniques in the political media discourse, influencing person's consciousness, do not create new needs. Their effectiveness is manifested in the decision-making process. Thus, something is always compared presented to consciousness and being beyond its limits. Suggestive process of influence on mentality of the addressee, on his feelings, will and reason connects with decrease in consciousness, analyticity and criticality at perception of the inspired information. Suggestor seeks to enter the addressee into a certain state and to induce to certain actions. The article identifies and describes some effective suggestive psychotechniques in the political media discourse: 1) concreteness and figurativeness of keywords, 2) concreteness and figurativeness of qualities, 3) phonosemantics, 4) full uncertainty and unpredictability, 5) illusion of choice, 6) presupposition.

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The Information Content of Newspaper Advertising

Cited by 23 publications

References 11 publications

An analysis of information content in infomercial programs

An analysis of information content in infomercial programs

A Comparison Between the Application of Brand Functional Value and Brand Experiential Value Toward Consumer Evaluation on Local - Foreign Branding: An Experimental Study

Effective suggestive psychotechniques in the political media discourse

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