1992
DOI: 10.1080/10641734.1992.10504989
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The Information Content of Newspaper Advertising

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Cited by 23 publications
(21 citation statements)
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“…A total of 1,189 cues were present in the 204 infomercials, an average of 5.82 cues per infomercial. Previous studies using the same methodology found an average number of cues ranging from 0.69 to 1.70 in television commercials (23,27), 1.7 in magazine ads (26), 2.6 in radio ads (21), and 3.1 in newspaper advertising (2). It appears that compared with other advertising media, infomercials contain substantially more information.…”
Section: Results Lnformntlon Contentmentioning
confidence: 84%
“…A total of 1,189 cues were present in the 204 infomercials, an average of 5.82 cues per infomercial. Previous studies using the same methodology found an average number of cues ranging from 0.69 to 1.70 in television commercials (23,27), 1.7 in magazine ads (26), 2.6 in radio ads (21), and 3.1 in newspaper advertising (2). It appears that compared with other advertising media, infomercials contain substantially more information.…”
Section: Results Lnformntlon Contentmentioning
confidence: 84%
“…In the cognition-affection model, the researchers acknowledge perceived quality as a cognitive response (Kumar et al, 2009). Thus, it can be said that the functional value that is claimed can provide a utilitarian reference to the features of a product along with the benefits and value generated from the features available and can generate consumer cognitive responses (Abernethy & Franke, 1996), is a more relevant aspect of perceived quality compared with experiential value. Hence: H1: Perceived quality inbrand functional value is higher thaninbrand experiential value…”
Section: Brand Functional and Experiential Value Toward Consumer Evalmentioning
confidence: 99%
“…In the context of advertising, the functional aspect is said to provide a utilitarian reference to the features of a product (e.g. attributes, usage, and product performance) along with the benefits and values resulting from the available features, which will evoke consumer's cognitive response (Abernethy and Franke, 1996).…”
Section: Brand Functional Value Vs Brand Experiential Valuementioning
confidence: 99%
“…Because the humanity in the XXI century is in a phase of information space glut and information pressure, the media discourse has a huge influence on the public consciousness (Thomson, 1977;Alesandrini, 1983;Merritt, 1984;Vol'f, 1986;Alwitt, Deighton & Grimm, 1991;Biocca, 1991;Johnson-Cartee & Copeland, 1991;Golanova, 1993;1997;Aberncthy, 1992;Faber, 1992;Englis, 1994;Kaid & HoltzBacha, 1995;Jamieson & Campbell, 1997;Chaldini, 2001;Pochepcov, 2001;Verdonk, 2002;Zheltukhina, 2003;Witosh, 2005;Plotnikova, 2008;Vol'skaya, 2008;Ilyina, 2013;Karasik, 2013;Zheltukhina, 2014;Il'ina & Kupriyanova, 2016;Kupriyanova et al, 2016;Zheltukhina et al, 2017a, Zheltukhina et al, 2017bZheltukhina et al, 2017c;Zheltukhina et al, 2017d;Zyubina et al, 2017e). The majority of representations and knowledge of the world is formed at the person under the influence of mass media (television, radio, press, Internet).…”
Section: Theoretical Research Base: Condition Of Problem's Studymentioning
confidence: 99%