The influencing factors of tourists’ behavioral intention in City walk in Malaysia
zhenbin wang,
Hui Zhang,
Chaoyi Cao
Abstract:The study aims to fill the gaps in theoretical studies of the new travel trend of city walk in Malaysia from the perspective of embodiment with factors of sensory experience, visitor engagement, authenticity, and behavioral intention. Memorable tourism experiences and perceived risk are mediators and moderators between embodied cognition and behavioral intention, MTEs, and behavioral intention. Chinese tourists who are the major international tourist in Malaysia were taken into the investigation. The results s… Show more
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