Fashion is a phenomenon with a complex structure that changes according to time and place. Innovations in the form of clothing played an important role in the development of fashion. The idea of having a different style of clothing and being liked more paved the way for the emergence of fashion trends. Therefore, the importance of trademark image in the fashion sector has increased gradually. While consumers prefer the fashion trademark, they are more influenced by the trademark image. For this reason, trademark has become very important for businesses in the fashion sector. However, in order to become a trademark owner in the fashion sector, enterprises and undertakings should not have absolute refusal grounds at the time of trademark application. The absolute refusal grounds are related to public order and are therefore protected by international and national regulations. The absolute refusal grounds in our country have been prepared in Article 5 of Industrial Property Law No. 6769 in line with the European Union Directives and the agreements signed within the European Union. In this study, the absolute refusal grounds are discussed within the scope of Article 5 of Industrial Property Law No. 6769. In this direction, an evaluation was made in line with the recommendations of the European Court of Justice and the decisions of the Court of Cassation. In addition, the absolute refusal grounds were examined and examples from fashion and textile sectors were given.