The influences of psychological factors on investors decision making in the South African derivative market
Bose Olatomi Ige,
Rufus Olufemi Adebayo
Abstract:Studies in behavioral finance have shown that human behavior often diverges from the rationality assumed by economists, as their decisions can occasionally be swayed by their emotional and psychological states. Given this concern, the study examines psychological factors influencing individual decision-making in the South African financial market. A structured questionnaire was used in collecting data from 414 participants who are individual investors actively involved in trading in the Johannesburg stock exch… Show more
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