The Influence of Women’s Green Entrepreneurial Intention on Green Entrepreneurial Behavior through University and Social Support

Abstract

Green entrepreneurship has an extensive role in solving environmental issues and contributes significantly to friendly environmental practices. In this study, we examined the effect of green entrepreneurial intention on green entrepreneurial behavior through the mediating influence of university entrepreneurial support and moderating the role of social support. The nature of this study was cross-sectional, and data were gathered from a sample of 438 women university students. Partial least squares structural equation modeling (PLS-SEM) was applied to test the proposed hypotheses. The findings indicate that green entrepreneurial intention significantly impacts green entrepreneurial behavior. Meanwhile, results reveal that the indirect effect of university entrepreneurial support on the relationship between green entrepreneurial intention and green entrepreneurial behavior was positive and significant. Moreover, findings show that social support positively moderated the link between green entrepreneurial intention and green entrepreneurial behavior. Lastly, this study concludes with practical implications for educators and policymakers in Pakistan.

Role of Green Dynamic Capabilities on Environmental and Social Innovation Behavior: Mediating of Green Creativity and Moderating of Innovation Proclivity

“…All the countries are struggling to promote green development to solve these challenges. As organizations are the basic unit of economic development, their productive and operational activities impact the natural environment [2]. Organizations should pay more devotion to environmental and social challenges, integrate low-carbon objectives into their long-term strategic decisions, and fulfill their social responsibilities to minimize their carbon emissions [3].…”

Entrepreneurial university support and entrepreneurial career: the directions for university policy to influence students’ entrepreneurial intention and behavior

“…This relationship has support from prior studies. The study by Li et al (2023) established the student's entrepreneurial intention is related to their entrepreneurial behavior. Furthermore, Mathews et al (2021) demonstrated that entrepreneurial intention strongly predicts entrepreneurial behavior.…”

“…This relationship has support from prior studies. The study by Li et al . (2023) established the student’s entrepreneurial intention is related to their entrepreneurial behavior.…”

Strategic thinking as a catalyst: shedding the light on entrepreneurial intention and activities among college graduates

“…Empirical evidence supports this notion, with several studies demonstrating that entrepreneurial intention has a significant and positive impact on entrepreneurial activities (Belchior & Lyons, 2021;L. Cai et al, 2021;Duong et al, 2022;Farooq, 2018;Li et al, 2023;Yaseen et al, 2018;Yi, 2021). However, contradictory findings suggest no significant influence of entrepreneurial intention on entrepreneurial activities (Yang et al, 2022).…”

“…Several studies have addressed the crucial question of whether entrepreneurial intention can serve as a robust predictor of actual entrepreneurial activity (Belchior & Lyons, 2021;L. Cai et al, 2021;Duong et al, 2022;Farooq, 2018;Jin, 2017;Li et al, 2023;Yang et al, 2022;Yaseen et al, 2018).…”