The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention

Campos, Patrícia de Oliveira; Lima, Azenaty Alian Leite de Souza; Costa, Cristiane Salomé Ribeiro; Costa, Marconi Freitas da

doi:10.1108/jfmm-10-2021-0254

Cited by 7 publications

(3 citation statements)

References 74 publications

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“…Sometimes these concepts are used interchangeably (Henninger et al , 2016). There is no established definition of these terms as the literature on sustainable fashion is still in its infancy (Campos et al , 2022). Therefore, I rely on the approach of Henninger and colleagues, who explained the differences among these concepts in the following way (Henninger et al , 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

Practice theory approach to Gen Z’s sustainable clothing consumption in Finland

Gurova

2024

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Purpose This paper aims to answer the questions of what clothing practices related to sustainable fashion can be observed in young consumers' daily lives in Finland’s capital region and what prevents their further proliferation. Design/methodology/approach This is qualitative research that draws from 22 semi-structured interviews with high school students in the capital area of Finland. The data were analyzed with the use of thematic analysis, a flexible method of data analysis that allows for the extraction of categories from both theoretical concepts and data. Findings This paper contributes to studies of young people’s consumption with the practice theory approach, putting forward the category of following sustainable fashion as an integrative practice. The three-element model of the practice theory allows answering the question of challenges that prevent the practice from shaping. The paper further advances this approach by identifying a list of context-specific dispersed practices incorporated into sustainable fashion. Practical implications The study suggests practical ways of improving clothing consumption based on the practice theory approach and findings from empirical research. Sustainable practices require competences, knowledge and skills that the school, as an institution working closely with high school students, could help develop. Originality/value The study contributes to the current studies of sustainability and youth culture of consumption with a practice theory approach and findings, related to a particular context of a country from Northern Europe.

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Section: Literature Reviewmentioning

confidence: 99%

Practice theory approach to Gen Z’s sustainable clothing consumption in Finland

Gurova

2024

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“…Green gyms that prioritize energy efficiency, recycling, and sustainable practices attract individuals who value ecoconsciousness. Additionally, organic food options and eco-friendly fitness gear resonate with this segment [54]. Trust in fitness brands is closely linked to their commitment to sustainability.…”

Section: Green Building Consumption Social Media Influence and Purcha...mentioning

confidence: 99%

Social Media’s Influence on Eco-Friendly Choices in Fitness Services: A Mediation Moderation Approach

Hafyana,

Alzubi

2024

Buildings

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In the evolving landscape of the building sector, the digital sphere is reshaping consumer engagement and purchase behaviors, especially in the sustainability-focused niche of fitness facilities. Utilizing the theory of planned behavior (TPB) and elaboration likelihood model (ELM), this study examines the impact of social media influence (SMI) on purchasing intentions for sustainable fitness services (PISFS) through the mediating role of green building consumption perceptions (GBCPs) and the moderating effect of environmental awareness (EA). To examine the proposed relationships and achieve the objectives of the study, 672 valid responses were collected from professionals and customers in fitness services in Turkey and analyzed using Smart PLS 4. The results of the data analysis revealed that SMI positively impacts PISFS, SMI positively impacts GBCP, GBCP positively impacts PISFS, GBCP plays an effective mediation role between SMI and PISFS, the influence of social media on purchasing intentions for sustainable fitness services is further enhanced at high levels of environmental awareness, and the impact of social media on green building consumption perceptions is further strengthened at higher levels of environmental awareness. This study’s insights call for the building sector, particularly in sustainable fitness facilities, to actively integrate social media strategies and environmental awareness into their marketing and design. Emphasizing green building attributes on digital platforms can significantly influence consumer choices, steering the industry toward a more environmentally conscious and digitally engaged future.

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“…The impact of sustainability features on consumer behavior is an increasingly relevant and multifaceted subject within marketing and consumer research [47]. Product features that provide the environmental and social benefits of a product, such as reduced carbon emissions, ethical sourcing, or contributions to social causes, can serve as compelling triggers for consumer engagement [48,49]. Vanclay et al [50] delved into consumer preferences regarding products labeled with carbon ratings, reflecting the pivotal role of sustainability features in conveying a product's environmental performance.…”

Section: Influence Of Sustainability Features On Consumer Behaviormentioning

confidence: 99%

Walking the Talk: Unraveling the Influence of the Sustainability Features of Leather Alternatives on Consumer Behavior toward Running Shoes

Yadav,

Xu,

Hergeth

2024

Sustainability

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This study seeks to explore the impact of the sustainable features of running shoes on consumers’ inclination to pay a premium price. This research delves into the mediating effect of perceived sustainability and the moderating roles of environmental consciousness and animal conservation in the association between the sustainability features of running shoes and consumers’ willingness to pay a premium. Data were gathered through an online survey distributed on Amazon MTurk. This study employed a one-way ANOVA to assess the influence of sustainability features on consumers’ willingness to pay a premium for running shoes. Mediation analysis was conducted using PROCESS model 4, and moderation analysis was performed using PROCESS model 1 in SPSS 28.0. The findings revealed the significant impact of sustainability features on consumers’ willingness to pay a premium. Perceived sustainability was identified as a partial mediator in the relationship between sustainability features and the willingness to pay a premium. Furthermore, environmental consciousness and animal conservation were identified as moderators influencing the relationship between sustainability features and consumers’ willingness to pay a premium.

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The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention

Cited by 7 publications

References 74 publications

Practice theory approach to Gen Z’s sustainable clothing consumption in Finland

Practice theory approach to Gen Z’s sustainable clothing consumption in Finland

Social Media’s Influence on Eco-Friendly Choices in Fitness Services: A Mediation Moderation Approach

Walking the Talk: Unraveling the Influence of the Sustainability Features of Leather Alternatives on Consumer Behavior toward Running Shoes

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