journalofkoreadesignforum
 2016
DOI: 10.21326/ksdt.2016..53.021
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The Influence of Visual and Verbal Elements of Package Design on Consumption Value and Message Involvement : An Empirical Study of a High-Involvement Product.

Kyung-Sun Kim1,
Koo-Won Suh2,
Song-Yi Suh3
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