The Influence of Virtual Reality on the Perception of Artificial Intelligence Characters in Games

Headleand, Christopher J.; Henshall, Gareth I.; Cenydd, Llyr ap; Teahan, William J.

doi:10.1007/978-3-319-25032-8_26

Cited by 3 publications

(2 citation statements)

References 13 publications

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“…Enterprises mainly use artificial intelligence in games to provide users with realistic gaming experiences on virtual platforms, thereby helping to increase players' interest and satisfy their needs in the long term. Artificial intelligence uses stored information to bring characters to life and perform basic actions [14]. The data collected through artificial intelligence is then used to create virtual game environments, including scenarios, motivations, and actions assigned to game characters, which become increasingly real and natural over time.…”

Section: Technologicalmentioning

confidence: 99%

Case Study Analysis of Cyberpunk 2077's Content Marketing Strategies

Zhang

2024

AEMPS

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The booming relationship between the gaming industry and advertising has fostered marketers' interest in leveraging digital games as a marketing tool. This change is the result of technological advancements, the widespread use of mobile and broadband internet, and the ensuing growth of the gaming sector, all of which have fueled the appeal of digital gaming as a successful marketing channel. Cyberpunk 2077 exemplifies this trend, with the game attracting not only players but also marketers looking for innovative advertising avenues. Through regular social engagement and an immersive gameplay experience, Cyberpunk 2077 has become an engaging medium that can seamlessly convey advertising messages without compromising the consumer experience. As traditional media readership dwindles and there is a shift toward interactive platforms, marketers are increasingly looking to digital games as a cost-effective, measurable and engaging channel to reach their target audiences. This fusion of entertainment and advertising blurs the lines between the two realms, creating a novel form of branded content that resonates with consumers. However, not all game marketing efforts are successful, often due to marketers' lack of understanding of the unique dynamics of game culture and design principles. To bridge this gap, it is crucial to take a comprehensive approach to games marketing, leveraging insights from game research, brand management and advertising strategy. By combining advertising messages with the immersive experiences offered by digital games, marketers can effectively engage audiences and capitalize on the growing popularity of games as a form of entertainment.

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Section: Technologicalmentioning

confidence: 99%

Case Study Analysis of Cyberpunk 2077's Content Marketing Strategies

Zhang

2024

AEMPS

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“…VR is a powerful, flexible, and multifaceted tool that can be aided by artificial intelligence (AI) to design various scenarios with plausible and rich stories that flexibly answer the changing needs of those immersed in the medium [56,57]. The combination of VR and AI can create a well-developed flow of narrative stories that can be used for specific cases such as PTSD, a condition that can be triggered when the patient experiences circumstances similar to the traumatic event.…”

Section: Recreative Immersionmentioning

confidence: 99%

Reconstructing Personal Stories in Virtual Reality as a Mechanism to Recover the Self

Georgieva

Georgiev

2019

IJERPH

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Advances in virtual reality present opportunities to relive experiences in an immersive medium that can change the way we perceive our life stories, potentially shaping our realities for the better. This paper studies the role of virtual reality as a tool for the creation of stories with the concept of the self as a narrator and the life of the self as a storyline. The basis of the study is the philosophical notion of the self-narrative as an explanatory story of the events in one’s life that constitutes the notion of one’s self. This application is suitable for cases when individuals need to recreate their self, such as during recovery after traumatic events. The analysis of the effects of virtual reality shows that it enables a person to engage in a process of deeper self-observation to understand and explain adverse events and to give meaning to these events to form a new story, which can complement the therapeutic outcomes of exposure treatments. This study proposes concrete examples of immersive scenarios used to reconstruct personal stories. Several possible levels of experience are proposed to suggest that recovery can be achieved through the gradual retelling of the self-narrative, addressing all of the underlying narratives. Considering the ethical challenges that might arise, this paper explores the ways in which immersion in virtual reality can benefit a person’s view toward life as a story and his or her self as its author, comparing this idea with previous research on the application of virtual reality for trauma treatment. The analysis also emphasizes the perception of narrative authorship in virtual reality as an essential method for recovering the self-narrative and improving a patient’s mental health during self-actualization.

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