“…Miles and Snow's typology (Miles, Snow, Meyer, and Coleman, 1978) seems most appropriate to conceptualize and operationalize strategic orientation in the context of SMEs (O' Regan and Ghobadian, 2006), and indeed has been one of the most widely used constructs for ascertaining a firm's strategy in this context (Escribá-Esteve et al, 2009). This typology is based on how the firm responds to three major problems: the entrepreneurial problem (the organization's productmarket domain), the engineering problem (the choice of technologies and processes for production and distribution), and the administrative problems (formalization, rationalization and innovation in an organization's structure and policy processes).…”