Abstract:This research study is based on the realistic background of the rise of feminism in China, which noticeably influenced female consumers, specifically through the spread of the internet. Due to the high activation of the topic of feminism, this study plans to discover its influence on the beauty market in China, as female consumers occupy a relatively higher proportion in this market. This research has a deep background of the development of the Chinese beauty industry since reform and opening up in China. The … Show more
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.