The Influence of the Network Evolutionary Game Model of User Information Behavior on Enterprise Innovation Product Promotion Based on Mobile Social Network Marketing Perspective

Abstract

User information behavior is an important factor affecting the promotion effect of enterprises’ innovative products on mobile social networks. To provide insights as to how enterprises can better promote innovative products, this paper conducts a quantitative study of its internal function. We introduce a network evolutionary game model based on the Bass model, first to describe the background of the mobile social network, then to simulate the diffusion process of the social network and the user’s decision-making game behavior during promotion of enterprises’ innovative products, and finally to simulate the promotion effect on innovative products and solve for the conditions for the best innovative product marketing effect and the model are simulated from multiple angles. Our simulation results show that mobile social network marketing in the initial stage of product promotion has a significant impact on the promotion effect of innovative products. When user feedback is poor, advertisement diffusion has an obvious effect on product promotion. In mobile social networks, the proportion of positive feedback from users has a greater impact on the product promotion effect, while the proportion of negative feedback has a smaller impact on the product promotion effect. The impact of negative reviews is time sensitive. According to the simulation results, we propose several suggestions to improve the promotion effect of enterprises’ innovative products on mobile social networks.

Big Data Model of Digital Employees of High-Tech Enterprises under the Background of Digital Transformation

“…As an important driving force for enterprises' digital transformation, the government must give full play to the "promising government" effect. Relying on ABCD technology to promote government digital management, establish a professional information consulting platform, technical guidance platform, etc., to achieve efficient, active, precise, and flexible government governance, formulate a digital governance system that matches the digital economy, and give full play to the market role of resource optimization and allocation in digital transformation, creating a good external ecological environment for digital transformation and improving the efficiency of government digital services [29][30][31][32][33]. Strengthen the construction of infrastructure, optimize the industrial structure, form a digital development strategy, actively introduce relevant policies to provide technical support for the digital transformation of enterprises, and provide targeted financial support for the transformation of enterprises, so as to alleviate the financial difficulties faced by enterprises.…”

The Impact of the “Belt and Road” Initiative on Accounting Conservatism of Energy‐Intensive Enterprises under the Low‐Carbon Background

“…In the Chinese financial system, banks play a dominant role in credit contracts, and the banks are regulated by the reform process of the banking industry. Government intervention will change the credit flow and scale of the banking industry [ 31 ]. As an important tool for the Chinese government to further deepen the reform and open up and advocate low-carbon green development, the BRI received strong support from governments at all levels.…”

“…Lee et al found that the potential agency costs of capital expenditure are arguably higher for high-free cash flow firms, and stronger monitoring by the board of directors can lead to higher level accounting conservatism thereby confirming the agency cost of cash flows hypothesis [ 34 , 35 ]. The BRI has resulted in a large amount of bank credit, government subsidies, tax incentives, and other policy resources to support energy-intensive enterprises [ 31 , 35 ]. Policy resources have resulted in energy-intensive companies generating large free cash flows.…”

Information propagation characteristic by individual hesitant-common trend on weighted network

“…However, this complexity of information interweaving also presents challenges: once harmful information spreads within the network, it can cause significant damage. Beyond the challenges of information dissemination, social networks also play a crucial role in various fields such as healthcare [2,3], cultural education [4,5], and commercial marketing [6,7]. They are utilized for analyzing information, signals, and financial communication patterns, demonstrating their multifunctionality in modern society.…”